Rehan Khan
Director Marketing & Sales
Dubai
Summary
Results-driven leader with strong background in strategic management and organizational growth across Asian, African, and Oceania markets. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance within the automotive, consumer goods, MarTech, and supply chain sectors. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
Work History
Director Marketing & Sales AMIO
Nissan Motor Co. Ltd.
08.2023 - Current
- Company Overview: Headquartered in Japan & entered Middle East in 1957, Nissan is a worldwide automotive leader
- Leading cross-regional commercial performance teams of 10 head office and +100 country-based staff across all key regional markets including Australia/New Zealand, Middle East, Africa, India, Turkey, South Asia, Central Asia, & Kazakhstan with +US$10 billion revenue contribution into Nissan & Infiniti global bottom line
- Developing and executing business expansion strategies to deliver +5% market share for Nissan & +3% market share for Infiniti across industry volume of +10M vehicles with consistent annual growth
- Directing and executing sales & business performance for +150 retail network partners across +100 in-scope countries including P&L, cost, retail & wholesales, market share, product development, and marcom planning
- Heading country teams in establishment of new auto dealership operations with new and existing partners
- Heading & directing cross-functional teams in areas of product planning, aftersales operations, & trainings
- Planning & allocating cross-regional +US$0.7 billion annual A&P spend with optimal resource management
- Developed high-performing teams by providing mentorship, guidance, & professional growth opportunities
General Manager AMIO Regional Marketing & Sales
Nissan Motor Co. Ltd.
01.2021 - 07.2023
- Led 6 direct & +30 indirect staff in cross-regional retail & wholesale performance planning teams across all key countries of AMIO region including Australia/New Zealand, Middle East, Africa, India, South Asia, and Central Asia with revenue contribution of +US$7 billion towards Nissan global bottom line
- Responsible for developing sales & business strategies and annual business plans, pricing & credit policies, & wholesale policies covering an industry volume of +8M vehicles out of which Nissan holds 5% market share
- Responsible for central planning and control of sales metrics and KPIs performance for +80 scope countries & +100 retail partners including P&L, cost, retail & wholesales, market share, and promotion spend planning
- Directed and led individual country teams in establishment of new auto dealership operations
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
General Manager AMIO Business Development
Nissan Motor Co. Ltd.
04.2019 - 12.2020
- Led cross-regional new dealers’ trade and retail development function across all key markets of AMIO region, including Australia/New Zealand, UAE/Middle East, Africa, India, Turkey, South and Central Asia
- Planned, evaluated and established new auto dealership operations for wholesale and retail of new products introduction in Ghana, Nigeria, Algeria, Tunisia, Egypt, Pakistan and Uzbekistan markets through Govt. level collaborations in auto policy development, leading to setting up of local supplier & manufacturing operations
- Collective profit valuation of new business projects for Nissan estimated at more than US$100M over 3 years
- Responsible for establishing financial and administrative controls to streamline, monitor and disburse new industrial and commercial projects’ investments worth over US$500M between 2019 to 2022
- Responsible for developing marketing strategies & pricing, credit, wholesale policies for new auto dealerships in Nissan network that led to promotion of Nissan’s industrial & commercial business investments
- Developed business scheme and feasibility studies for new auto dealerships in new regional focus markets including budget setting, expense and investment planning, revenue management and plans’ execution
General Manager & Head of AMIO Performance Strategy Business Unit
Nissan Motor Co. Ltd.
04.2017 - 03.2019
- Responsible for 5 direct and over 50 indirect staff, leading them in executing their defined duties, handling hiring, recruitment and selection, delegation of work, training and KPI setting for all team members
- Delivered 18% Y-On-Y market share growth across region in 2018 vs single digit growth in 2016 and improved Nissan rank from # 5 to # 2 market position during this period
- Achieved 24% cost saving through supply chain & logistics planning improvements across regional markets
- Increased regional sales revenue by 7% & profitability by over US$0.6B in 2018 vs 2016 performance through sustained advertising programs and appropriate human & financial resource allocation across key markets of UAE/Middle East, North & South Africa, India and Turkey
- Developed marketing strategies & annual budgets as well as financial control policies for monitoring and enhancing regional performance securing 100% regulatory compliance rating for the region in 2017 & 2018
- Led development of auto dealership network strategy covering over 350 dealerships across the region
- Planned, handled and executed annual regional marketing & sales budgets in excess of US$500M
- Represented Nissan AMI region and car dealership partners in various global sessions with CEO during 2017 and 2018, including Annual Global Dealer Advisory Panel, responsible for setting regional business strategy
- Rolled out global brand sponsorship tie-ups across region and led event tours and sales programs
- Successfully led the market launch of 7 new models across various regional markets and Nissan auto dealerships in 2017 & 2018 delivering more than 33% increased ROI over set KPIs and launch targets
Deputy General Manager Marketing, Kingdom of Saudi Arabia
Nissan Motor Co. Ltd.
10.2014 - 03.2017
- Increased dealership penetration in KSA from 7 outlets in 2014 to 29 outlets in 2017, delivering sales growth of 57%, revenue growth of over 76% reaching US$450M and market share increase by 8pts during this period
- As Marketing head, defined business strategy & company vision and led 20 staff across corporate planning, marketing strategy & project management functions, managing annual A&P budgets in excess of US$120M
- Rolled out global brand sponsorship tie-up activations in KSA and led event tours and sales programs
- Spearheaded launch of KSA key segment models between 2015 to 2017 delivering more than 20% increased ROI over set KPIs and launch targets through effective manpower & financial resource planning & allocation
Director Marketing, Supply Chain, & Customer Care
Hyundai Motor Co. – MYNM KSA
04.2009 - 09.2014
- Company Overview: Headquartered in South Korea & founded in 1967, Hyundai is a world-class automobile manufacturer & seller
- Led teams of 75+ staff at various levels within Heavy Commercial and Passenger product-line, marketing strategy, PR, branch network, supply chain and customer relationship functions to deliver annualized volume growth of over 30% Y-o-Y from 2010 to 2013 with revenue growth of over 65% reaching US$300M & bottom-line profit growth of over 23% reaching US$104M in 2013 across all product and service offering streams
- Planned, handled and executed annual marketing, advertising & media budgets in excess of US$50M
- Delivered up to 33% reductions in distribution costs & overall savings of over US$44M during 2010-2014
- Rolled out global brand sponsorship tie-ups in the country and led event tours & sales programs for: » Cricket: ICC Cricket Champions Trophy tour in 2013 (London & Birmingham) » Football: FIFA World Cup tours in 2012 (SAF) & 2016 (Brazil) / UEFA tour in 2012 (Ukraine & Poland)
- Instrumental in winning several awards & recognitions through decisive planning & resource management: » 2011: Hyundai Global Best Distributor of the Year Award, at the Biennial Global Distributor Conference » 2012: Hyundai Global Best Marketing Award at Annual Global Marketing Conference » 2012 & 2013: Hyundai Regional Best Distributor Award, Middle East & Africa Region in both years » 2011~2014: In 6 Qtr.’s out of 10, won Hyundai Luxury Cars Best Marketing & Sales Performance Award
- Headquartered in South Korea & founded in 1967, Hyundai is a world-class automobile manufacturer & seller
Senior Manager Marketing Planning
Toyota Motor Co. (Indus Motor Company Limited)
11.2005 - 03.2009
- Company Overview: Headquartered in Japan & founded in 1937, Toyota is a global leader in automobile sales & manufacturing
- Planned, handled and executed annual marketing, advertising & media budgets in excess of US$5M
- Provided marketing & pricing leadership for the new generation Corolla launch in Pakistan market, delivering on-time production roll-out & marketing launch campaign to boost sales volume by 38%
- Led team of 16 managers in Marketing Planning, Communications, Brand & Product Planning, and Pricing for complete product-line, delivering over 25% annual sales volume growth from 2006 to 2009 and annual net profit increase of US$48M, an increase of over 19% in the same period
- Led country launch planning and brand campaigns of local market luxury segment models Camry & Lexus
- Headquartered in Japan & founded in 1937, Toyota is a global leader in automobile sales & manufacturing
Product Manager
ICI Pakistan Limited - Chemicals Business Area
01.2002 - 09.2005
- Company Overview: Established in Karachi in 1944, the Company is a market leader in Paints, Industrial Chemicals & Pharma products
- Established and managed supply chain & logistics management, demand planning, corporate governance, purchasing, planning, budgeting
- Established in Karachi in 1944, the Company is a market leader in Paints, Industrial Chemicals & Pharma products
Education
MBA - Strategic Management & International Marketing
Institute of Business Administration
Karachi, Pakistan 04.1998 - 12.2001
Skills
Leadership & Management
Extracurricular Activities
- Leading quarterly team building activities focusing on team mental health & boosting collaborative synergies
- Serving as a DEI consultant & facilitator for local schools in tier-3 countries to educate on inclusivity culture
- Travelling with Purpose: Attending conservation & eco-tourism initiatives in Brazil & South-East Asia, collaborating on nomadic work retreats in Europe & Far-East
Awards Honours And Achievements
- Nissan Global Recognitions, 2018 ~ 2024: Recognized by Nissan CEO for 'Outstanding Global Contribution to Nissan' for business expansion
- Attended various Nissan Leadership trainings, such as 'Dale Carnegie Leadership Development Program'
- Annual Performance Ranking, 2016 ~ 2024: Ranked 'Outstanding' in past eight years’ annual performance reviews – top 5% of global talent. Included in Company’s HPP category (High Performance Pool) to fast-track career into future leadership roles
- International English Language Testing System (IELTS): Overall: 8.5 / Listening: 8.5 / Reading: 9.0 / Writing: 7.5 / Speaking: 8.5 / CEFR Level: C2 (highest-level)
- Hyundai Global Best Marketing & Sales Award 'Modern Premium' in Singapore Convention: Nominated Middle East’s only M&S Director to present best practice at Annual Global Marketing Conference, winning '1st Prize' award for 'Global Best Performing Marketing Program'
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsHealthcare benefitsTeam Building / Company RetreatsStock Options / Equity / Profit SharingPaid time offPaid sick leaveLanguages
English
Bilingual or Proficient (C2)
Urdu
Bilingual or Proficient (C2)
Timeline
Director Marketing & Sales AMIO
Nissan Motor Co. Ltd.
08.2023 - Current
General Manager AMIO Regional Marketing & Sales
Nissan Motor Co. Ltd.
01.2021 - 07.2023
General Manager AMIO Business Development
Nissan Motor Co. Ltd.
04.2019 - 12.2020
General Manager & Head of AMIO Performance Strategy Business Unit
Nissan Motor Co. Ltd.
04.2017 - 03.2019
Deputy General Manager Marketing, Kingdom of Saudi Arabia
Nissan Motor Co. Ltd.
10.2014 - 03.2017
Director Marketing, Supply Chain, & Customer Care
Hyundai Motor Co. – MYNM KSA
04.2009 - 09.2014
Senior Manager Marketing Planning
Toyota Motor Co. (Indus Motor Company Limited)
11.2005 - 03.2009
Product Manager
ICI Pakistan Limited - Chemicals Business Area
01.2002 - 09.2005
MBA - Strategic Management & International Marketing
Institute of Business Administration
04.1998 - 12.2001
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