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Hi, I’m
Roy Joseph
Channel Sales Manager
Summary
Organized Channel Sales Manager with record of success in surpassing sales targets. Talented in connecting partners and building new sales channels with robust profits. Performance-oriented professional with progressive background and consistent accomplishments.
Overview
17
years of professional experience
5
years of post-secondary education
6
Languages
Work History
TENDA MEADubai
Channel Sales Manager
09.2018 - Current
Job overview
- Successfully recruited multiple distributors in the required region of operation along with the in-country guidelines as mandated by the country and grow the business by regular review
- Managing remote sales team in different countries and conflict management
- Managed relations with distributors and key decision makers from C Suites to Product and Sales Manager/Team - Created and implemented a successful partner program across 3 countries
- Generated demand from local market by identifying and recruiting new channel partners for the business as required to generate required revenue streams
- Worked internally across ranks for implementing branding and marketing activities as required based on TCO and allocated funds and creating brand awareness and confidence to multiple levels of partner and distributor
- Improved and stabilized the overall distribution landscape and channel landscape by 400% from 2018 -2021 by regular sales promotions
- Implemented pricing strategy for the SMB switch series by analyzing and reviewing the dominant players in the ME market and grew the SMB business FY21-22: 130%
- Implemented multiple training and product session with System Integrators, Channel Partners and Distributors as and when required.
NETGEAR
Channel Account Manager and Arlo
05.2012 - 07.2018
Job overview
- Took up the challenge to reposition NETGEAR Brand across retail, channel and SI's
- Position the newly introduced Arlo Solutions to channel and retail partners
- Earning partner/customer trust and build strategies to continue to enhance the same
- Reorganizing Systems and Business operations resulting better profitability growth, reducing operating costs, while generating better contribution margin for the company with increased product mix
- Responsible for Go-To-Market strategy and execution, as well as delivering appropriate focus and servicing to all market segments
- Achieve Volume & share targets as assigned by management
- Responsible for regional retail sales and marketing strategies
- Develop sales plans for partners
- Forecasting sales to ensure inventory management and supply
- Engagement with partners & retailer's staff from key decision makers to floor level staff
- Training & Enablement - Conduct sales training for Partners & Equip Partners with sales enablement tools
- Identify, recruit and manage distributors across MEA regions
- Drive yearly revenue of 40% of the company's total revenue from the MEA regions
- Keeping close eye on competition and identifying, planning implementing activities which result in penetrating competitive accounts and winning deals
- Streamlined Distribution compliance with company processes for operational excellence in RMA, Orders, Credits & Claims and Accounts Receivable through intensive collaboration with Operations, Logistics, Finance, Marketing and Legal to meet regional requirements
- Responsible for getting NETGEAR products TRA certified in UAE and assisting in getting the required approvals across Oman, Qatar, KSA
- Liaise with certification bodes like SGS and TUV to ensure product compliance are met as per requirement for GCC regions to ensure business continuity is unhampered
- Achievements:
- Responsible for Projects Valued between 50 K USD to 340 K USD
- Independently streamlined the post sales delivery mechanism through process transformation for better customer satisfaction and compliance
- Successfully grown retailer business in UAE across strategic accounts
- Instrumental in getting NETGEAR listed with SOUQ and streamlining the process for Souq and Distributor
- YoY Ecom Growth of 100% within first 6 months.
HP Networking, REDINGTON GULFDubai
Assistant Product Manager
04.2008 - 04.2012
Job overview
- Business development- educating and recruiting new partners
- Generating leads from these partners
- Partner Recruitment
- Channel Management
- Channel Conflict Resolution
- Growing Accounts
- Maximizing sales from existing partners
- Ensuring margins are at an optimum level
- Assessing and reviewing market trends to determine potential for the future
- Working with vendor in strategizing and executing marketing activities for brand development
- Additional Responsibility to manage NETGEAR, MOLEX, LINKYS AND CISCO SMALL BUSINESS during the same period
- Achievements
- In Addition to UAE and GCC region also managed HP Networking for East and West Africa region
- Over achieved case closure rate for EMEA customers by more than 80%
- Most preferred Single Point of Contact for Networking clients and colleagues.
TRIGON LLCDubai
Account Manager
04.2007 - 04.2008
Job overview
- Responsible for Achieving the Sales Target of the respective products
- Sales and Marketing of Dlink Networking and Elo Touch screens
- Managing Inventory & Projecting/ordering stocks from D-Link
- Preparing incentive & promotion schemes for dealers.
CELLUCOM LLCDubai
Store In-charge
11.2005 - 04.2007
Job overview
- Worked as Store In-charge at managing the day-to-day sales activities
- Responsible for the overall Sales Target and profitability of the outlet
- Stock Managing, customer relationship
- Handling 8 staff
- Overall responsible for showroom display, forecast and Training New Staff
- Stock ordering for IT
- Mainly focused on IT and keeping the latest range of products including keeping continuous updates on the new available products and their uses and prices
- Stock rotation of old stocks with special etc
- Conducting Market Survey and suggesting the latest products with competitive prices
Education
Goa UniversityGoa
Master of Science from Electronics
05.2003 - 05.2005
Goa University
Bachelor of Science from Electronics
05.2000 - 05.2003
Skills
Strategic planning
Business development and planning
Direct sales
B to B sales
Strategic account development
Solution selling
Territory Management
Analytical problem solver
Account management
Sales processes
Software
Salesforce
Interests
IT Hardware
Networking SOHO
WIFI
Timeline
Channel Sales Manager
TENDA MEA
09.2018 - Current
Channel Account Manager and Arlo
NETGEAR
05.2012 - 07.2018
Assistant Product Manager
HP Networking, REDINGTON GULF
04.2008 - 04.2012
Account Manager
TRIGON LLC
04.2007 - 04.2008
Store In-charge
CELLUCOM LLC
11.2005 - 04.2007
Goa University
Master of Science from Electronics
05.2003 - 05.2005
Goa University
Bachelor of Science from Electronics
05.2000 - 05.2003