Sara Gabr
Dubai,UAE
Summary
As the Regional Marketing & Creative Manager at Jamjoom Fashion overlooking 3 different brands with 3 different brand identity, I lead the marketing and creative teams for the fashion division across six countries in the Middle East. My role encompasses the development and execution of comprehensive regional marketing strategies, campaigns, and events for multiple fashion brands.
With a background in architecture and fashion design, I possess a strong eye for aesthetics, trends, and innovation. I bring over nine years of managerial experience in the luxury sector, including three years specializing in luxury e-commerce fashion retail. My achievements include growing the VIP database, spearheading market research initiatives, and surpassing annual targets in the personal shopping division by more than AED 44 million. Additionally, I have collaborated with VVIPs and members of the royal families in the UAE and Saudi Arabia to deliver highly customized and exclusive experiences. I am driven by a passion for creating and delivering exceptional value to clients, teams, and the organization.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Regional Marketing & Creative Manager
Jamjoom Fashion
Dubai , UAE
02.2023 - Current
- Managing 3 different brands: Nayomi Lingerie and nightwear, Dream by Nayomi (Kids nightwear) & Mihyar a traditional Saudi menswear brand based in KSA.
- Overlooking a team of 9 designers & 3 Production coordinators for our Creative & Production departments.
- Fostered a creative environment by encouraging innovative thinking and brainstorming sessions.
- Working cross-functionally with other departments on daily basis: Visual merchandise, Digital, Retail team, Buying & Design team.
- Led a team of graphic designers to deliver high-quality digital content on time.
- Streamlined workflows, enhancing efficiency within the creative department.
- Improved brand visibility through the design and implementation of effective marketing campaigns.
- Directed photo shoots, ensuring visual appeal and alignment with brand guidelines, managing the production from pre-production phases to post-production phases (retouching images & delivering the project to our top management.
- Coordinated cross-departmental projects whilst maintaining clear communication channels.
- Enhanced team morale with regular feedback sessions and recognition initiatives.
- Prioritized tasks effectively under pressure, meeting strict deadlines without compromising quality.
- Selected appropriate typography for print materials, improving readability.
- Managing the packaging team to align with our brand guidelines.
- Managing the creative/graphic team to make sure our visual identity is met & in constant development to meet the market expectations.
- Ensured business continuity by maintaining budgetary control, promptly resolving profit and loss variances.
- Established and managed department budget to meet demands.
- Managed department budget and monitored expenditures and costs to reduce overages.
- Reduced corporate expenditures, managing department budget with precision and attention to cost-saving initiatives.
VIP Personal Shopping&Business Development Manager
Childsplay Clothing
Dubai , UAE
01.2020 - 01.2023
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Developed strategic partnerships for sustained growth.
- Streamlined processes to improve overall efficiency.
- Identified market trends, resulting in enhanced product offerings.
- Created strategies to increase our market share in UAE &KSA as those markets were new to the business.
- Drove revenue growth with innovative sales strategies.
- Implemented marketing initiatives for greater brand visibility.
- Delivered excellent customer service by addressing queries promptly and effectively.
- Managed key accounts, ensuring high levels of customer satisfaction.
- Managed the photoshoots & Production for our E-com Images & assure that it is aligned with the business guidelines.
- Based on the several successful partnerships across the region our sales Increased by 70% in the first year.
- Increased the Client Data base by additional 200 VIPS (High Spenders) & more than 480 customers.
- Deep understanding of the kids wear market in UAE &KSA and developed plans & initiatives to market the business to parents and gain more customers & increase the percentage of customer retention.
VIP Personal Shopping Manager
The Dubai Mall
Dubai , UAE
01.2018 - 03.2020
- CRM, Developing, and maintaining the relationship between the department and the clients
- Managed team dynamics by implementing conflict resolution strategies.
- Facilitated staff training, resulting in better customer service.
- Achieving the Yearly Target of the department for the year 2019 with more than 44 Million AED.
- Manage the relationship between the team and the luxury brands in terms of each brand's product launch, marketing aspects related to VIP events, and upcoming offerings.
- Training the team on Luxury Clienteling, approaching VIPs from UAE, and GCC, and how to engage with them.
Leading the team to build professional relationships with every VIP and provide customized experiences based on each VIP.
• Providing monthly reviews/reports to the top management to display the strength/growth areas, and sectors of potential improvement. - Identifies & monitors KPIs and Performances.
- Executes overall company's strategies, & plans.
- Managed annual budget with effective activations to prevent overages, and support sustainable objectives of the department
- Worked internally with different departments to help and ensure all requirements of a project are met.
- Created exclusive personal shopping events in partner with different luxury brands to our VIPs to boost products sales within those brands.
- Deep understanding of the local & Saudi Clients needs and developing plans and strategies to engage those clients and increase sale to multiple luxury brands in the Dubai mall.
Education
Bachelor of Architecture - Architectural Engineering
British University in Egypt
Cairo, Egypt 09.2009 - 06.2014
Diploma - Fashion Design & Styling
Milan Fashion Campus
Milano,Italy 06.2014 - 02.2015
Course - Fashion Business
FAD
Dubai 07.2018 - 10.2018
Skills
- Marketing strategising
- Influential communication
- Design aesthetics
- Artistic judgement
- Creativity enhancement
- Innovative leadership
- Budget management
- Campaign execution
- Idea generation
- Graphic design
- Event planning
- Retail marketing
- Team development
- Creative strategy development
- Social media strategy
- Presentation skills
- Marketing campaign management
- Creative team leadership
- Cost and budget control
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Languages
English
Fluent
Arabic
Native
References
References available upon request.
Timeline
Regional Marketing & Creative Manager
Jamjoom Fashion
02.2023 - Current
VIP Personal Shopping&Business Development Manager
Childsplay Clothing
01.2020 - 01.2023
Course - Fashion Business
FAD
07.2018 - 10.2018
VIP Personal Shopping Manager
The Dubai Mall
01.2018 - 03.2020
Diploma - Fashion Design & Styling
Milan Fashion Campus
06.2014 - 02.2015
Bachelor of Architecture - Architectural Engineering
British University in Egypt
09.2009 - 06.2014
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