Summary
Overview
Work history
Education
Skills
Timeline
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Sarah Lock

Sarah Lock

Dubai ,UAE

Summary

Professional Profile:

Experienced Dubai real estate professional with 4 years of proven success across both off-plan and secondary sales, delivering strong results and exceptional client service within one of the UAE’s most established brokerages, Lindas Real Estate part of Betterhomes. Since relocating to Dubai in August 2021, I have built a strong track record in market advisory, negotiation, and high-value client management. This real estate expertise is supported by 10+ years of prior experience in advertising, PR, and sales, giving a strong foundation in communication, brand representation, and relationship building. I am now seeking to join a growth-focused, reputable real estate brand that aligns with the expectations of clientele and offers opportunities for continued development.

Overview

27
27
years of professional experience

Work history

Senior Sales Exexutive/Team Leader

Lindas Real Estate - Betterhomes
Dubai, UAE
2021.01 - Current
  • Reduced staff turnover with effective motivation strategy.
  • Developed strategies for improved performance level across the team.
  • Led project coordination, resulting in timely delivery.
  • Improved customer satisfaction through close collaboration with the team.

• Lead a team of 15, driving performance and professional development while contributing to 2025’s top achievers.

• Manage sales of off-plan and secondary properties, leveraging 3 years of direct client experience.

• Cultivate strong client relationships, generating repeat business and referrals through exceptional service.

• Handle end-to-end client journey, from initial inquiry to completion, ensuring a seamless property experience.

Fashion & Beauty Manager at Look

Time Inc
London, UK
2007.04 - 2009.08

Part of the launch team for the weekly publication LOOK, helping establish editorial and advertising standards.

• Collaborated closely with fashion and beauty editorial teams, publishing teams, and key clients.

• Managed fashion and beauty advertising, which accounted for 73% of total advertising revenue.

• Generated new business and drove incremental revenue growth.

Fashion Manager Grazia

Bauer Media
London, UK
2005.12 - 2007.04

• Supported the launch of GRAZIA UK, redefining the weekly fashion advertising format.

• Managed fashion advertising across UK, Spain, Amsterdam, Germany, Denmark, Switzerland, and Sweden.

• Maximised revenue and profitability by aligning campaigns with client objectives.

• Built long-term partnerships and repeat business through exceptional client service.

  • Identified growth opportunities through comprehensive market research.

Senior Sales Executive New Women

Bauer Advertising
London, UK
2003.06 - 2005.12
  • Responsible for generating new business and increasing incremental revenue streams working across all areas of advertising.
  • Managing the fashion category building relationships with key fashion clients.
  • Securing commercial support from editorial supplements and special projects.
  • Responsible for increasing fashion business by 33% Nov 2004-Dec 2005.

Senior Sales Executive ELLE

Hachette Filipacchi
London, UK
2002.07 - 2003.06

Promotions Sales Executive

Hearst UK
London, UK
2001.02 - 2002.07

Composite Advertising Executive

Hearst UK
London, UK
1998.08 - 2001.02

Education

HND - Design, Fashion, & Promotions

London College of Fashion
London

BTEC National Diploma - Art & Design

Havering College
Essex

GCSE - Math’s and English

Emerson Park School
Essex

Skills

  • Goal setting expertise
  • Decisive decision-making
  • Knowledge sharing
  • Process improvement understanding

Timeline

Senior Sales Exexutive/Team Leader

Lindas Real Estate - Betterhomes
2021.01 - Current

Fashion & Beauty Manager at Look

Time Inc
2007.04 - 2009.08

Fashion Manager Grazia

Bauer Media
2005.12 - 2007.04

Senior Sales Executive New Women

Bauer Advertising
2003.06 - 2005.12

Senior Sales Executive ELLE

Hachette Filipacchi
2002.07 - 2003.06

Promotions Sales Executive

Hearst UK
2001.02 - 2002.07

Composite Advertising Executive

Hearst UK
1998.08 - 2001.02

HND - Design, Fashion, & Promotions

London College of Fashion

BTEC National Diploma - Art & Design

Havering College

GCSE - Math’s and English

Emerson Park School
Sarah Lock