Senait Ketema
Dubai
Summary
Dynamic and results-driven Retail and Sales Leader with over 12 years' experience across luxury retail, fashion, and customer-centric environments in Ethiopia and the UAE. Proven track record in driving sales performance, strengthening customer relationships, leading high-performing teams, and delivering exceptional store operations. Recognised for strategic planning, consultative selling, and fashion advisory expertise, with strong capability in business development, event planning, and KPI management. Passionate about contributing to organisational growth through leadership, innovation, and service excellence.
Promoting employee motivation and keeping department operation aligned with goals by leveraging proactive management style. Encouraging with employees and diplomatic in mediating conflicts to enhance satisfaction and team collaboration. Excellent relationship-builder with good communication, time management and multitasking skills focused on boosting business short- and long-term success.
Overview
3
3
Languages
1
1
Certification
18
18
years of professional experience
Work history
Department manager
Alshaya Group, Ulta Beauty
Dubai, UAE
2026.01 - Current
- Established key performance indicators to monitor daily progress accurately.
- Managed inventory levels to prevent stock shortages during demand spikes.
- Developed department goals aligned with company vision and weekly targets.
- Conducted team meetings to improve internal communication and follow-ups.
- Fostered positive work environment to strengthen team cohesion and trust.
- Organised department tasks to increase productivity across daily workflows.
- Delegated assignments to maximise individual strengths and performance.
- Set daily priorities and communicated targets to motivate team delivery.
- Delegated tasks and adapted to changing workloads to maintain efficient operations.
- Managed inventory and receiving operations to maintain optimal stock levels.
- Kept employee workloads fair and balanced to meet objectives and satisfaction.
- Maintained positive customer relations by addressing problems and applying corrective actions.
- Maintained high standard of customer service matching brand expectations.
Sales Manager
Alshaya Group LLC – Pottery Barn Kids
Dubai
2023.08 - 2026.08
- Led store sales operations and team performance to achieve monthly revenue and KPI targets. Oversee customer home-appointment projects in collaboration with Design Crew, ensuring timely execution and premium service. Planned and managed in-store events to drive customer engagement and sales. Handled recruitment, onboarding, and training of new team members. Managed customer database, digital marketing initiatives, and Google review performance. Planned staff schedules and annual leave to meet business requirements.
Store Manager
Rivoli Group LLC
Dubai
2017.10 - 2023.06
- Delivered luxury retail experience, ensuring high standards of service and brand representation. Managed store operations, financial records, and inventory planning. Monitored KPIs and implemented performance boosting strategies. Led event planning and execution to enhance customer engagement. Provided coaching and training to new staff members. Resolved customer issues professionally, safeguarding brand reputation.
Senior Sales Associate
Rivoli Group L.L.C
Dubai, UAE
2015.06 - 2017.09
- Created a positive shopping environment, resulting in repeat business.
- Managed customer complaints effectively, restoring confidence in our products and services.
- Facilitated staff meetings for better communication and team cohesion.
- Implemented visual merchandising standards for an appealing store layout.
- Achieved high customer satisfaction ratings through exceptional sales service delivery.
Sales Representative
AMA Group – Blu Intelligent Health Solution
Dubai
2012.07 - 2015.05
- Demonstrated product features and benefits to customers, driving sales conversions. Provided warranty and product information, enhancing customer confidence. Managed cash register and inventory checks. Supported in-store merchandising and customer engagement activities.
Fashion Design Advisor
Next Design Fashion Shop
Addis Ababa
2009.01 - 2011.01
- Offered personalized fashion advice and styling recommendations. Educated customers on product features, trends, and luxury fashion developments. Assisted customers in selecting the right merchandise based on needs and preferences. Delivered exceptional customer service and built long-term client relationships.
Education
Master of Business Administration (MBA) - Business Administration
University of Gloucestershire
UKExtended Diploma - International Business & Strategy
Scottish Qualifications Authority
UKFashion Design Course - Pattern Drafting
Dubai International Art Center
DubaiSkills
- Retail Sales & Luxury Customer Service
- Team Leadership & Staff Training
- Business Development & Marketing
- Store Operations & Inventory Management
- KPI Monitoring & Performance Improvement
- Customer Relationship Management (CRM)
- Consultative & Value-Based Selling
- Fashion Styling & Design Advisory
- Event Planning & Visual
- Problem Solving & Strategic Planning
Certification
- Eyewear Stylist Certificate
- Rivoli Group (Professional Training Program)
- UAE Driving License
Languages
Amharic
Arabic
English
Timeline
Department manager
Alshaya Group, Ulta Beauty
2026.01 - Current
Sales Manager
Alshaya Group LLC – Pottery Barn Kids
2023.08 - 2026.08
Store Manager
Rivoli Group LLC
2017.10 - 2023.06
Senior Sales Associate
Rivoli Group L.L.C
2015.06 - 2017.09
Sales Representative
AMA Group – Blu Intelligent Health Solution
2012.07 - 2015.05
Fashion Design Advisor
Next Design Fashion Shop
2009.01 - 2011.01
Extended Diploma - International Business & Strategy
Scottish Qualifications Authority
Master of Business Administration (MBA) - Business Administration
University of Gloucestershire
Fashion Design Course - Pattern Drafting
Dubai International Art Center