SHANFEEL VANNARATH
SHARJAH,UAE
Summary
Supply chain management expert with proven success in brand positioning and P&L accountability. Excels in product life cycle management and business development, utilizing data analysis to enhance operational efficiency. Experienced in talent acquisition and leadership training, fostering high-performing teams. Proficient in marketing, procurement, and inventory control to optimize business outcomes.
Overview
27
27
years of professional experience
3
3
years of post-secondary education
Work history
Group Business Head
Nesto Hypermarket LLC
Sharjah, UAE/OMAN/KUWAIT&INDIA
2023.01 - Current
- Launched new product lines successfully into competitive markets.
- Garnered investor interest by presenting compelling investment cases.
- Managed risk effectively, ensuring long-term business sustainability.
- Achieved consistent compliance with industry regulations through rigorous audit processes.
- Set challenging targets to drive sales growth.
- Fostered productive relationships with key stakeholders to facilitate business growth.
- Achieved significant cost reductions by streamlining procurement processes.
- Led strategic planning sessions to align team with business goals.
- Implemented innovative marketing strategies, resulting in increased brand awareness.
- Spearheaded change management initiatives, leading to enhanced operational effectiveness.
- Streamlined operational processes for improved efficiency.
- Established performance metrics, enhancing overall business performance.
- Directed sales team activities for optimal results.
- Boosted profitability by identifying and capitalising on new market opportunities.
- Developed detailed business plans, driving the company towards its objectives.
- Inspired employees to achieve their best performances through effective leadership and motivation tactics.
- Created a culture of continuous improvement within the organisation, fostering innovation and efficiency.
- Negotiated contracts with suppliers, securing favourable terms and conditions.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Led and managed administrative staff to maintain smooth daily operations.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Established clear budgets and cost controls strategies to meet objectives.
- Planned revenue generation strategies designed for growth.
- Represented organisations at seminars, conferences and business events.
Business Head - Oman
Nesto Hypermarket LLC - Oman
Muscat, Sultanate of Oman
2014.06 - 2022.11
- Successfully launched brand in Oman, establishing a leading retail presence.
- Consistently ensured industry compliance through rigorous audit processes.
- Aligned team with business goals via strategic planning sessions.
- Enhanced business performance by setting clear performance metrics.
- Spearheaded change initiatives to boost operational effectiveness.
- Streamlined operational processes for improved efficiency.
- Directed sales team activities to achieve optimal results.
- Boosted profitability by identifying and capitalising on new opportunities.
General manager
Easymart Supermarket LLC
Sharjah, UAE
2013.01 - 2014.02
- Established successful partnerships with other companies for mutual growth.
- Achieved customer satisfaction with regular feedback and improvement sessions.
- Managed key stakeholder relationships for smoother project completion.
- Developed strategic business plans, enhancing corporate vision and objectives.
- Defined company direction through careful strategic planning.
- Improved staff retention with robust HR policies and procedures.
- Maintained compliance with industry regulations at all times.
- Delivered results under pressure to meet tight deadlines.
Head of buying - FMCG
Nesto Hypermarket LLC
Dubai, UAE
2004.07 - 2012.12
- Planned seasonal ranges using historic sales data and future forecasts.
- Formulated competitive pricing strategies for advantageous market positioning.
- Identified market trends to drive informed buying decisions.
- Championed quality assurance checks to uphold product standards.
- Established performance metrics for evaluating supplier effectiveness.
- Led negotiations with suppliers, securing improved trade terms.
- Conducted thorough competitor analysis to anticipate industry shifts.
- Coordinated cross-functional teams for successful project execution.
Market intelligence Assistant.
Jyothi Laboratories Ltd India
Kozhikode - Kerala, India
2002.06 - 2004.07
- Coordinated team meetings to boost communication and overall productivity.
- Managed executives' schedules, optimising daily workflow efficiency.
- Processed invoices to guarantee timely payments.
- Accompanied Dealer's representative to ensure proper scheme execution and counterfeit identification.
Shop In Charge
Shob Trading Co.
Muscat, Sultanate of Oman
1998.09 - 2002.02
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Route Sales Promoter
Sumam Enterprises Vatakara (Dealer Of HUL)
Kozhikode, India
1998.07 - 1998.09
- Increased product visibility through effective distribution of HUL products.
- Cultivated strong relationships with shopkeepers to enhance product presence.
- Promoted various products during peak hours to maximise exposure.
- Updated knowledge of competitor offerings to prepare impactful sales pitches.
Education
Bachelor of Arts - History
Calicut University - Kerala
India 1995.06 - 1998.05
Skills
- Supply chain management knowledge
- Brand positioning and awareness
- P and L accountability
- Product life cycle knowledge
- Leadership and motivation
- Data analysis and interpretation
- Business development
- Product development
- Organisational change management
- Customer relationship management
- Risk mitigation
- Brand Promotion
- Leadership development
- Talent acquisition
- Staff development
- Business intelligence tools
- Marketing strategies knowledge
- Procurement procedures
- Inventory control
- Training and Development
- Inventory management
- Competitor analysis
Languages
English
Fluent
Arabic
Intermediate
Hindi
Intermediate
Malayalam
Fluent
Affiliations
- Reading and Watching Cinemas
Timeline
Group Business Head
Nesto Hypermarket LLC
2023.01 - Current
Business Head - Oman
Nesto Hypermarket LLC - Oman
2014.06 - 2022.11
General manager
Easymart Supermarket LLC
2013.01 - 2014.02
Head of buying - FMCG
Nesto Hypermarket LLC
2004.07 - 2012.12
Market intelligence Assistant.
Jyothi Laboratories Ltd India
2002.06 - 2004.07
Shop In Charge
Shob Trading Co.
1998.09 - 2002.02
Route Sales Promoter
Sumam Enterprises Vatakara (Dealer Of HUL)
1998.07 - 1998.09
Bachelor of Arts - History
Calicut University - Kerala
1995.06 - 1998.05