Summary
Overview
Work history
Education
Skills
Languages
Affiliations
Timeline
Generic
SHANFEEL VANNARATH

SHANFEEL VANNARATH

SHARJAH,UAE

Summary

Supply chain management expert with proven success in brand positioning and P&L accountability. Excels in product life cycle management and business development, utilizing data analysis to enhance operational efficiency. Experienced in talent acquisition and leadership training, fostering high-performing teams. Proficient in marketing, procurement, and inventory control to optimize business outcomes.

Overview

27
27
years of professional experience
3
3
years of post-secondary education

Work history

Group Business Head

Nesto Hypermarket LLC
Sharjah, UAE/OMAN/KUWAIT&INDIA
01.2023 - Current
  • Launched new product lines successfully into competitive markets.
  • Garnered investor interest by presenting compelling investment cases.
  • Managed risk effectively, ensuring long-term business sustainability.
  • Achieved consistent compliance with industry regulations through rigorous audit processes.
  • Set challenging targets to drive sales growth.
  • Fostered productive relationships with key stakeholders to facilitate business growth.
  • Achieved significant cost reductions by streamlining procurement processes.
  • Led strategic planning sessions to align team with business goals.
  • Implemented innovative marketing strategies, resulting in increased brand awareness.
  • Spearheaded change management initiatives, leading to enhanced operational effectiveness.
  • Streamlined operational processes for improved efficiency.
  • Established performance metrics, enhancing overall business performance.
  • Directed sales team activities for optimal results.
  • Boosted profitability by identifying and capitalising on new market opportunities.
  • Developed detailed business plans, driving the company towards its objectives.
  • Inspired employees to achieve their best performances through effective leadership and motivation tactics.
  • Created a culture of continuous improvement within the organisation, fostering innovation and efficiency.
  • Negotiated contracts with suppliers, securing favourable terms and conditions.
  • Maintained smooth-running business operations by delegating priorities to staff abilities.
  • Led and managed administrative staff to maintain smooth daily operations.
  • Coordinated hiring, recruitment and training strategies to build successful administrative team.
  • Handled negotiations with outside vendors and service agencies to meet group needs.
  • Established clear budgets and cost controls strategies to meet objectives.
  • Planned revenue generation strategies designed for growth.
  • Represented organisations at seminars, conferences and business events.

Business Head - Oman

Nesto Hypermarket LLC - Oman
Muscat, Sultanate of Oman
06.2014 - 11.2022
  • Successfully launched brand in Oman, establishing a leading retail presence.
  • Consistently ensured industry compliance through rigorous audit processes.
  • Aligned team with business goals via strategic planning sessions.
  • Enhanced business performance by setting clear performance metrics.
  • Spearheaded change initiatives to boost operational effectiveness.
  • Streamlined operational processes for improved efficiency.
  • Directed sales team activities to achieve optimal results.
  • Boosted profitability by identifying and capitalising on new opportunities.

General manager

Easymart Supermarket LLC
Sharjah, UAE
01.2013 - 02.2014
  • Established successful partnerships with other companies for mutual growth.
  • Achieved customer satisfaction with regular feedback and improvement sessions.
  • Managed key stakeholder relationships for smoother project completion.
  • Developed strategic business plans, enhancing corporate vision and objectives.
  • Defined company direction through careful strategic planning.
  • Improved staff retention with robust HR policies and procedures.
  • Maintained compliance with industry regulations at all times.
  • Delivered results under pressure to meet tight deadlines.

Head of buying - FMCG

Nesto Hypermarket LLC
Dubai, UAE
07.2004 - 12.2012
  • Planned seasonal ranges using historic sales data and future forecasts.
  • Formulated competitive pricing strategies for advantageous market positioning.
  • Identified market trends to drive informed buying decisions.
  • Championed quality assurance checks to uphold product standards.
  • Established performance metrics for evaluating supplier effectiveness.
  • Led negotiations with suppliers, securing improved trade terms.
  • Conducted thorough competitor analysis to anticipate industry shifts.
  • Coordinated cross-functional teams for successful project execution.

Market intelligence Assistant.

Jyothi Laboratories Ltd India
Kozhikode - Kerala, India
06.2002 - 07.2004
  • Coordinated team meetings to boost communication and overall productivity.
  • Managed executives' schedules, optimising daily workflow efficiency.
  • Processed invoices to guarantee timely payments.
  • Accompanied Dealer's representative to ensure proper scheme execution and counterfeit identification.

Shop In Charge

Shob Trading Co.
Muscat, Sultanate of Oman
09.1998 - 02.2002
  • Carried out day-to-day duties accurately and efficiently.
  • Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
  • Successfully delivered on tasks within tight deadlines.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

Route Sales Promoter

Sumam Enterprises Vatakara (Dealer Of HUL)
Kozhikode, India
07.1998 - 09.1998
  • Increased product visibility through effective distribution of HUL products.
  • Cultivated strong relationships with shopkeepers to enhance product presence.
  • Promoted various products during peak hours to maximise exposure.
  • Updated knowledge of competitor offerings to prepare impactful sales pitches.

Education

Bachelor of Arts - History

Calicut University - Kerala
India
06.1995 - 05.1998

Skills

  • Supply chain management knowledge
  • Brand positioning and awareness
  • P and L accountability
  • Product life cycle knowledge
  • Leadership and motivation
  • Data analysis and interpretation
  • Business development
  • Product development
  • Organisational change management
  • Customer relationship management
  • Risk mitigation
  • Brand Promotion
  • Leadership development
  • Talent acquisition
  • Staff development
  • Business intelligence tools
  • Marketing strategies knowledge
  • Procurement procedures
  • Inventory control
  • Training and Development
  • Inventory management
  • Competitor analysis

Languages

English
Fluent
Arabic
Intermediate
Hindi
Intermediate
Malayalam
Fluent

Affiliations

  • Reading and Watching Cinemas

Timeline

Group Business Head

Nesto Hypermarket LLC
01.2023 - Current

Business Head - Oman

Nesto Hypermarket LLC - Oman
06.2014 - 11.2022

General manager

Easymart Supermarket LLC
01.2013 - 02.2014

Head of buying - FMCG

Nesto Hypermarket LLC
07.2004 - 12.2012

Market intelligence Assistant.

Jyothi Laboratories Ltd India
06.2002 - 07.2004

Shop In Charge

Shob Trading Co.
09.1998 - 02.2002

Route Sales Promoter

Sumam Enterprises Vatakara (Dealer Of HUL)
07.1998 - 09.1998

Bachelor of Arts - History

Calicut University - Kerala
06.1995 - 05.1998

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SHANFEEL VANNARATH