Sharon AL-Fady
Dubai
Summary
PR & Events-focused professional with a background in luxury retail and experiential environments, specializing in client engagement, brand storytelling, and high-end customer experiences. Proven ability to manage VIP relationships, support in-store activations, and deliver polished brand interactions. Seeking to transition into PR and events to further develop expertise in brand communications and event execution.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Senior Client Advisor
Hermès, UAE
, UAE
2024.01 - 2026.04
- Delivered high-end, personalized client experiences aligned with brand storytelling, craftsmanship, and luxury standards.
- Managed client appointments and high-profile visits, ensuring smooth coordination and a personalized experience.
- Collaborated closely with visual merchandising teams to maintain impeccable in-store presentation and brand consistency.
- Promoted from Client Experience role in recognition of strong client engagement and performance.
- Customer Experience (2024-2025)
Sales & Client Experience Associate
Adolfo Domínguez, UAE
2022.01 - 2024.01
- Delivered personalized client interactions that reflected brand identity and elevated the in-store experience
- Supported product launches and seasonal transitions through strong visual presentation and attention to detail
- Developed a loyal client base by building trust, anticipating needs, and maintaining consistent follow-ups
Sales Associate
ZARA, UAE
2021.01 - 2022.01
- Supported in-store campaigns and visual rollouts by executing merchandising and spatial layouts that enhanced customer journey and product visibility
- Maintained and adapted store layouts in line with brand direction, ensuring consistency, accessibility, and visually impactful presentations
- Contributed to overall store performance through strong client engagement and alignment with sales targets and KPIs
Education
Interior Architecture & Design
Académie Libanaise des Beaux Arts- Balamand
Lebanon 2013.09 - 2017.08
Skills
- VIP Client Relationship Management
- Attention to details
- Brand Representation
- Interpersonal & Cross-functional communication
- Public relations databases
- Multitasking & Fast learning
Languages
English
Arabic
French
Volunteer Experience
AVSI NGO – Outreach Assistant | Aug–Oct 2017
Certification
- Completed SDP Program | 2023-02
- Obtained Scuba Diving license | 2023-05
Timeline
Senior Client Advisor
Hermès, UAE
2024.01 - 2026.04
Sales & Client Experience Associate
Adolfo Domínguez, UAE
2022.01 - 2024.01
Sales Associate
ZARA, UAE
2021.01 - 2022.01
Interior Architecture & Design
Académie Libanaise des Beaux Arts- Balamand
2013.09 - 2017.08