Shehab Mannaa
Dubai,UAE
Summary
Accomplished professional with expertise in commercial strategy and revenue growth, high-performance sales team leadership, and hotel sales and business development. Proven track record in market penetration and expansion, key account and relationship management, contract negotiation and partnerships, yield and revenue management, asset and portfolio management, digital marketing, sales, and distribution strategies. Proficient in CRM and sales management tools including Opera, Delphi, and Salesforce.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
Work History
Cluster Director of Sales & Marketing
Al Hamra Residence | Al Hamra Village Hotel
Ras Al Khaimah
12.2023 - 03.2025
- Developing strategic partnerships to drive occupancy, ADR, and RevPAR
- Strengthening brand visibility in existing and new source markets
- Driving direct booking growth through enhanced digital marketing strategies
- Enabled expansion into new markets by devising successful sales strategies.
- Led a team of sales and marketing professionals to achieve business targets.
- Devised pricing strategies which boosted profitability without sacrificing quality.
Cluster Commercial Director
Golden Sands Hotel Apartments
Dubai
10.2022 - 10.2023
- Spearheaded revenue growth across multiple properties
- Expanded key corporate and leisure accounts, increasing market share
- Led sales restructuring to optimize team performance and productivity
- Directed all sales operations towards achieving corporate objectives.
Cluster Director of Sales
Accor – Movenpick, Novotel & Adagio JVT
Dubai
10.2021 - 09.2022
- Developed and executed B2B and B2C sales strategies, supporting preopening commercial strategy
- Building and developing preopening commercial team
- Enhanced long-term contracts with corporate and MICE segments
- Strengthened brand awareness through strategic partnerships
Cluster Director of Sales
Fairmont Hotels & Resorts
Dubai
03.2020 - 10.2021
- Managed multi-property sales operations, ensuring revenue targets were exceeded
- Expanded penetration in key source markets, boosting overall hotel performance
- Developing hotels repositioning commercial strategy
Director, Cluster Sales
Emaar Hospitality Group
Dubai
09.2019 - 02.2020
- Spearheaded global sales initiatives, increasing corporate and MICE revenue
- Managed government and VIP accounts, securing high-profile partnerships
- Led strategic GCC sales efforts, driving key account retention and acquisition
Director, Global Sales
Emaar Hospitality Group
Dubai
03.2018 - 08.2019
Director of Sales, International Sales Office (Abu Dhabi)
Emaar Hospitality Group
Dubai
03.2017 - 03.2018
- Optimised revenue growth by identifying untapped markets and potential customers.
- Developed comprehensive business plans for company growth.
- Introduced new marketing campaigns, boosted brand image.
- Led a high-performing sales team to achieve improved performance and productivity.
Assistant Director of Sales, International Sales Office
Emaar Hospitality Group
Dubai
09.2016 - 03.2017
Senior Sales Manager – GCC & Protocol
Emaar Hospitality Group
Dubai
02.2015 - 08.2016
Senior Sales Manager – Jumeirah Emirates Towers
Jumeirah Group / Jumeirah Hotels & Resorts
Dubai
01.2014 - 01.2015
Sales Manager – Jumeirah Zabeel Saray Hotel
Jumeirah Group / Jumeirah Hotels & Resorts
Dubai
01.2013 - 01.2014
Cluster Sales Manager – Dubai
Jumeirah Group / Jumeirah Hotels & Resorts
Dubai
01.2010 - 12.2012
Education
MBA - Hospitality Management
Ecole Hôtelière de Lausanne
Switzerland 08.2018 - 12.2021
Bachelor of Commerce (B.Com.) - Accounting & Business Management
Alexandria University
09.1993 - 01.1998
Skills
- Commercial Strategy & Revenue Growth
- Commercial Forecasting & Business Planning
- High-Performance Sales Team Leadership
- Hotel Sales & Business Development
- Market Penetration & Expansion
- Key Account & Relationship Management
- Contract Negotiation & Partnerships
- Yield & Revenue Management
- Asset & Portfolio Management
- Digital Marketing, Sales, and Distribution Strategies
- CRM & Sales Management Tools (Opera, Delphi, Salesforce)
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Languages
English
Fluent
Arabic
Native
Italian
Advanced
Timeline
Cluster Director of Sales & Marketing
Al Hamra Residence | Al Hamra Village Hotel
12.2023 - 03.2025
Cluster Commercial Director
Golden Sands Hotel Apartments
10.2022 - 10.2023
Cluster Director of Sales
Accor – Movenpick, Novotel & Adagio JVT
10.2021 - 09.2022
Cluster Director of Sales
Fairmont Hotels & Resorts
03.2020 - 10.2021
Director, Cluster Sales
Emaar Hospitality Group
09.2019 - 02.2020
MBA - Hospitality Management
Ecole Hôtelière de Lausanne
08.2018 - 12.2021
Director, Global Sales
Emaar Hospitality Group
03.2018 - 08.2019
Director of Sales, International Sales Office (Abu Dhabi)
Emaar Hospitality Group
03.2017 - 03.2018
Assistant Director of Sales, International Sales Office
Emaar Hospitality Group
09.2016 - 03.2017
Senior Sales Manager – GCC & Protocol
Emaar Hospitality Group
02.2015 - 08.2016
Senior Sales Manager – Jumeirah Emirates Towers
Jumeirah Group / Jumeirah Hotels & Resorts
01.2014 - 01.2015
Sales Manager – Jumeirah Zabeel Saray Hotel
Jumeirah Group / Jumeirah Hotels & Resorts
01.2013 - 01.2014
Cluster Sales Manager – Dubai
Jumeirah Group / Jumeirah Hotels & Resorts
01.2010 - 12.2012
Bachelor of Commerce (B.Com.) - Accounting & Business Management
Alexandria University
09.1993 - 01.1998
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