Shehab Mannaa
Dubai,UAE
Summary
Accomplished professional with expertise in commercial strategy and revenue growth, high-performance sales team leadership, and hotel sales and business development. Proven track record in market penetration and expansion, key account and relationship management, contract negotiation and partnerships, yield and revenue management, asset and portfolio management, digital marketing, sales, and distribution strategies. Proficient in CRM and sales management tools including Opera, Delphi, and Salesforce.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
Work history
Cluster Director of Sales & Marketing
Al Hamra Residence | Al Hamra Village Hotel
Ras Al Khaimah
2023.12 - 2025.03
- Developing strategic partnerships to drive occupancy, ADR, and RevPAR
- Strengthening brand visibility in existing and new source markets
- Driving direct booking growth through enhanced digital marketing strategies
- Enabled expansion into new markets by devising successful sales strategies.
- Led a team of sales and marketing professionals to achieve business targets.
- Devised pricing strategies which boosted profitability without sacrificing quality.
Cluster Commercial Director
Golden Sands Hotel Apartments
Dubai
2022.10 - 2023.10
- Spearheaded revenue growth across multiple properties
- Expanded key corporate and leisure accounts, increasing market share
- Led sales restructuring to optimize team performance and productivity
- Directed all sales operations towards achieving corporate objectives.
Cluster Director of Sales
Accor – Movenpick, Novotel & Adagio JVT
Dubai
2021.10 - 2022.09
- Developed and executed B2B and B2C sales strategies, supporting preopening commercial strategy
- Building and developing preopening commercial team
- Enhanced long-term contracts with corporate and MICE segments
- Strengthened brand awareness through strategic partnerships
Cluster Director of Sales
Fairmont Hotels & Resorts
Dubai
2020.03 - 2021.10
- Managed multi-property sales operations, ensuring revenue targets were exceeded
- Expanded penetration in key source markets, boosting overall hotel performance
- Developing hotels repositioning commercial strategy
Director, Cluster Sales
Emaar Hospitality Group
Dubai
2019.09 - 2020.02
- Spearheaded global sales initiatives, increasing corporate and MICE revenue
- Managed government and VIP accounts, securing high-profile partnerships
- Led strategic GCC sales efforts, driving key account retention and acquisition
Director, Global Sales
Emaar Hospitality Group
Dubai
2018.03 - 2019.08
Director of Sales, International Sales Office (Abu Dhabi)
Emaar Hospitality Group
Dubai
2017.03 - 2018.03
- Optimised revenue growth by identifying untapped markets and potential customers.
- Developed comprehensive business plans for company growth.
- Introduced new marketing campaigns, boosted brand image.
- Led a high-performing sales team to achieve improved performance and productivity.
Assistant Director of Sales, International Sales Office
Emaar Hospitality Group
Dubai
2016.09 - 2017.03
Senior Sales Manager – GCC & Protocol
Emaar Hospitality Group
Dubai
2015.02 - 2016.08
Senior Sales Manager – Jumeirah Emirates Towers
Jumeirah Group / Jumeirah Hotels & Resorts
Dubai
2014.01 - 2015.01
Sales Manager – Jumeirah Zabeel Saray Hotel
Jumeirah Group / Jumeirah Hotels & Resorts
Dubai
2013.01 - 2014.01
Cluster Sales Manager – Dubai
Jumeirah Group / Jumeirah Hotels & Resorts
Dubai
2010.01 - 2012.12
Education
MBA - Hospitality Management
Ecole Hôtelière de Lausanne
Switzerland 2018.08 - 2021.12
Bachelor of Commerce (B.Com.) - Accounting & Business Management
Alexandria University
1993.09 - 1998.01
Skills
- Commercial Strategy & Revenue Growth
- Commercial Forecasting & Business Planning
- High-Performance Sales Team Leadership
- Hotel Sales & Business Development
- Market Penetration & Expansion
- Key Account & Relationship Management
- Contract Negotiation & Partnerships
- Yield & Revenue Management
- Asset & Portfolio Management
- Digital Marketing, Sales, and Distribution Strategies
- CRM & Sales Management Tools (Opera, Delphi, Salesforce)
Languages
English
Fluent
Arabic
Native
Italian
Advanced
Timeline
Cluster Director of Sales & Marketing
Al Hamra Residence | Al Hamra Village Hotel
2023.12 - 2025.03
Cluster Commercial Director
Golden Sands Hotel Apartments
2022.10 - 2023.10
Cluster Director of Sales
Accor – Movenpick, Novotel & Adagio JVT
2021.10 - 2022.09
Cluster Director of Sales
Fairmont Hotels & Resorts
2020.03 - 2021.10
Director, Cluster Sales
Emaar Hospitality Group
2019.09 - 2020.02
MBA - Hospitality Management
Ecole Hôtelière de Lausanne
2018.08 - 2021.12
Director, Global Sales
Emaar Hospitality Group
2018.03 - 2019.08
Director of Sales, International Sales Office (Abu Dhabi)
Emaar Hospitality Group
2017.03 - 2018.03
Assistant Director of Sales, International Sales Office
Emaar Hospitality Group
2016.09 - 2017.03
Senior Sales Manager – GCC & Protocol
Emaar Hospitality Group
2015.02 - 2016.08
Senior Sales Manager – Jumeirah Emirates Towers
Jumeirah Group / Jumeirah Hotels & Resorts
2014.01 - 2015.01
Sales Manager – Jumeirah Zabeel Saray Hotel
Jumeirah Group / Jumeirah Hotels & Resorts
2013.01 - 2014.01
Cluster Sales Manager – Dubai
Jumeirah Group / Jumeirah Hotels & Resorts
2010.01 - 2012.12
Bachelor of Commerce (B.Com.) - Accounting & Business Management
Alexandria University
1993.09 - 1998.01