SIJO GEORGE
Sales Manager MEIA ( Middle East, India and Africa )
Abu Dhabi
Summary
Sales Manager with overall more than 11 years of sales experience with 6 years of experience in B2B sales and distributor management in the MEIA (Middle East, India and Africa) region. Proficient in driving revenue growth, developing market strategies, and leading sales operations. Key achievements include expanding market share across key GCC countries and achieving year-on-year revenue and profit growth by successfully managing distributor relationships to drive sales. Seeking a sales Manager position at a company where I can utilize my business and market development skills to support the mission of expanding market presence and driving sales growth.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Sales Manager MEIA
Drive Devilbiss International, Germany
1 2018 - Current
- Managed sales and commercial operations through B2B business model across an 80-country MEIA portfolio, reporting to the MEIA Director of Sales with focus on KEY development countries like U.A.E, Qatar, Kuwait, Bahrain, Oman, India and South Africa
- Drove revenue and profit growth by working on yearly AOP, focusing on achieving management-agreed targets
- Developed yearly pricelists, distributor business agreements aligned with annual business objectives and distributor management
- Expanded market share by identifying new distributors and enhancing relationships with existing ones for product range development
- Conducted distributor meetings and quarterly sales reviews to align with product information, business strategy, and budget achievement
- Led product and service training sessions for customers and end-users in collaboration with product management and technical teams
- Supported tender opportunities with marketing, pricing, and product assistance, and conducted key end-user visits for product education and deal closures
- Coordinated annual MEA distributor meetups and supported marketing team in trade show execution; provided competitor activity insights and market trends to aid in new product development
- Developed regulatory teams’ knowledge about subjects related to export regulations including product and brand registrations
- Successful track record of commercial objectives targeting year-on-year growth, both revenue and profits.
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Increased sales revenue by developing and implementing effective sales strategies
- Built long-lasting client relationships through excellent customer service and consistent followups
- Led a successful Distribution network by providing motivational coaching and performance-based incentives
Sales Specialist
JKR international LLC
06.2015 - 12.2017
- Sales Specialist Homecare and medical equipment division dealing with Pressure Care, Homecare and capital Medical Equipment's
- Conducting DEMOS of new equipment's for end-users and educating them on key benefits of the products
- Regular meetings and follow ups with both department end-users and purchasing department of the organization to maintain good relations and business deal closures
- Products include Air Pressure Mattress, Pressure Care Cushions, Homecare Electric Beds, Hospital Beds, Patient Lifters, Medical Furniture and other home healthcare solutions
- Working with end users in the responsible department for bringing awareness about the product and the brand to achieve sales figures
- Working with purchasing department on product tenders and finishing the documentation within time for achieving favorable tender results
- Working with principal companies from Europe and USA directly to make sales strategies and arrange end user trainings
- Covering both SEHA (Government) and private hospitals for the promotion and introduction of the products in the region of Abu Dhabi and Al Ain (U.A.E ).
Product specialist
Pro Med Medical Company
05.2013 - 05.2015
- Product specialist and medical sales representative dealing with infection control products, CSSD solutions and other medical consumables in the region of Abu Dhabi and Al Ain (U.A.E)
- CSSD products mainly includes sterilization, packaging, chemical indicators, wrapping and Sterilization Process devices
- Infection control product's range from sharp and bio-waste containers for various department of the hospital, infection protection sets (Coverall), special facemasks and Surgeon's gown
- Promoting products of reputed companies from Europe like VP Stericlin (Germany), A.P Medical (Italy), Microgard (U.K), Sohngen (Germany)
- Covering both SEHA and Private Facilities of Abu Dhabi and Al Ain for the promotion and presentation of the above-mentioned products
- Assisting in sending quotations to the clients and following through to secure the orders
- Working on medical tenders, arranging samples and related paperwork
- Carrying out product stock inventory in the store and maintaining good stock check.
Customer service member
Tk Max
12.2011 - 01.2013
- Helping customers with any kind of enquiries and product support
- Helping colleagues to do stock out in the store
- Checking and comparing stock list during Audits
- Resolving customer problem or issues related to discounts and other company policies
- Assisting manager in quality assurance programs and office work.
Education
Masters in business administration (MBA) -
University of Gloucestershire, UK
Dubai, UAE 01.2023 - 04.2024
Master of Science (MSc.) in Biotechnology -
University of Hertfordshire, UK
Hertfordshire, UK 01.2011 - 04.2012
Bachelor of Science (BSc.) in Biotechnology -
NEHU University, India
Surat, Gujarat 01.2008 - 04.2011
Skills
Business Development
Business Strategy
Distributor Management
B2B Sales
Market development
Export Registrations
Microsoft Outlook
Powerpoint
Go to market strategy
Business plan
Product Management
Sales operations
commercial management
Multilingual
Technology
Strategic account development
Account Management
Client Relationship Management
Sales Tracking
Leadership competency
Certification
Qualifi-UK Level 7 Diploma in Strategic Management and Leadership (2023)
Languages
English
Bilingual or Proficient (C2)
Malayalam
Advanced (C1)
Gujarati
Advanced (C1)
Urdu
Advanced (C1)
Hindi
Advanced (C1)
References
Available upon request.
Timeline
Masters in business administration (MBA) -
University of Gloucestershire, UK
01.2023 - 04.2024
Sales Specialist
JKR international LLC
06.2015 - 12.2017
Product specialist
Pro Med Medical Company
05.2013 - 05.2015
Customer service member
Tk Max
12.2011 - 01.2013
Master of Science (MSc.) in Biotechnology -
University of Hertfordshire, UK
01.2011 - 04.2012
Bachelor of Science (BSc.) in Biotechnology -
NEHU University, India
01.2008 - 04.2011
Sales Manager MEIA
Drive Devilbiss International, Germany
1 2018 - Current
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