

With over 15 years of distinguished experience across Customer Service, Client Services, Office Administration, Events, and Project Management, I have consistently driven success for internationally renowned organizations including Deriv.com, JP Morgan Chase, Citibank, Wells Fargo, American Express, and Business Wire.
My leadership extends across People, Performance, Project Management, and CSAT Enhancement. I specialize in fostering Employee Engagement, implementing and executing Training and Recruitment strategies, and cultivating Talent Development initiatives.
My commitment to excellence has consistently resulted in achieving remarkable outcomes, contributing to organizational growth and transformation. I am dedicated to propelling businesses forward through strategic insights, team empowerment, and a relentless pursuit of customer satisfaction.
Currently, I am expanding my expertise in AI, with a strong focus on leveraging automation and intelligent tools to streamline workflows and further enhance efficiency.
• Plans, organizes, and executes all aspects of company events, including conferences, seminars, exhibitions, expos, partnership meetings, and company trips.
• Develops comprehensive project plans, timelines, and budgets for each event, ensuring alignment with company objectives and goals.
• Collaborates with internal stakeholders, such as marketing, HR, and management teams to define event targets, themes, and strategies.
• Researches and selects appropriate venues, vendors, and suppliers; negotiating contracts and managing business relationships to ensure seamless negotiations, cost effectiveness, and overall quality.
• Oversees logistical arrangements, including event set-up, equipment, accommodations, safety, and security for all participants and guests.
• Managed day-to-day operations of the Dubai Office and contributed to office decision-making.
• Ensured smooth and efficient day-to-day operations across all departments and functions. Implemented effective operational strategies, policies, and procedures to enhance productivity.
• Thoroughly participated in the interview process, ensuring that the right talents were picked for the right positions and departments.
• Collaborated with department heads to maintain and improve employee effectiveness and streamline company processes.
• Developed and implemented the company's strategic goals and objectives in alignment with the overall mission and vision.
• Set performance targets and metrics for each department, monitored performance, and implemented initiatives.
• Built and maintained client relationships to understand partners’ needs and business priorities. Provided excellent customer service to maintain existing affiliates and acquire new ones.
• Implemented affiliate marketing activity, including email campaigns, newsletters, webinars, e-Books, and collaborations.
• Organized participation in affiliate trips, seminars, exhibitions, and conferences to further promote and market the company; ensuring brand awareness.
• Developed business strategies to improve current affiliate programs. Managed business meetings and negotiations with potential affiliates and partners.
• Coordinated with various teams and departments to address affiliate needs in an accurate and timely manner.
• Built, maintained, and strengthened relationships with clients in the GCC and MENA Region, ensuring high-levels of satisfaction and trust.
• Developed and executed strategies to achieve daily, weekly, and monthly goals.
• Provided comprehensive training and support to team members.
• Monitored team performance, identified areas for improvement, and implemented coaching and development initiatives.
• Analyzed reports, developed action plans, and implemented initiatives to drive productivity, client satisfaction, and revenue growth.
• Led an inbound/outbound team of 5 Team Leaders and 75 Account Managers handling customer service concerns, account management, cross-pitches, and up-selling.
• Analyzed account performance reports, identified trends, and created action plans to optimize customer satisfaction, drive sales, and maximize revenue.
• Head of employee engagement, organized events/activities to ensure employee satisfaction and work-life balance.
· Effectively planned, organized, and collaborated with huge events such as IFX Expo, Forex Expo, Forex Traders Summit, Affiliate World, Finance Magnates, and Seamless Middle East.
· Effectively planned, organized, and executed a wide range of corporate events, including Affiliate Conferences, Affiliate Seminars, Company Trips, Company Galas, and Red-Carpet Events.
· Spearheaded the construction, expansion, and operations of our Dubai Office from 2019 to 2023.
· Successfully hired and recruited talent across all departments, growing our Dubai Office from 15 to 150 in just 3 years.
· Increased sales by 20% through overseas sales initiatives in 2016-2018.
· Improved Customer Service Satisfaction rating by 22% in 2014-2015.
· Ranked Number 1 out of 15 lines of business in the Annual Employee Opinion Survey for four consecutive years (2012-2015).
· Achieved a 25% increase in sales in 2014 and 2015 through targeted initiatives for Agents with 30-90 days tenure.
· Implemented process changes resulting in 23% increase in overall collections from 2011-2013.