InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa
10.2023 - Current
Leading sales division across a spectrum of diverse segments, encompassing Leisure, Groups, MICE, Corporate, and Government sectors, with a focus on ensuring consistent revenue growth and expanding market penetration.
Managing a high-performing team of nine sales professionals, offering comprehensive mentorship, coaching and conducting performance evaluations to foster both individual and collective success.
Analyzed sales data and market trends to identify opportunities for growth and improvement.
Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Cultivated strong relationships with key clients and stakeholders to drive sales and promote customer satisfaction.
Collaborated with cross-functional teams to ensure alignment and support for sales initiatives.
Negotiated favorable contract terms with suppliers, optimizing profit margins while maintaining product quality standards.
Monitored and reported on sales performance metrics, including pipeline activity, conversion rates, and forecasts.
Developed and delivered sales training programs to enhance the skills and capabilities of the sales team.
Cluster Head of Sales
Emaar Hospitality Group - Creek Harbour Cluster
09.2022 - 10.2023
Led the sales efforts for the prestigious launch of the Dubai Creek Harbour project, overseeing 4 hotels including the pre-opening and opening process of Address Grand Creek Harbour, Vida Creek Beach and pre-opening of Palace Creek Harbour
Managed a team of four sales professionals under Leisure, Groups and Corporate segments by offering comprehensive mentorship, coaching, and conducting performance evaluations to foster both individual and collective success.
Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
Finalized all hotel inclusions to luxury consortia programs, tour operator collections and airline programs.
Optimized pricing strategies by monitoring competitor activities, analyzing market trends and considering internal cost structures for profitability maximization.
Delivered engaging presentations at industry events, showcasing company offerings and attracting prospective clients.
Formed collaborative partnerships with Global Sales Offices located in the United Kingdom, Brazil, United States, Russia, Saudi Arabia, China, and Nigeria.
Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
Expanded market share with targeted sales initiatives and strategic partnerships.
Assistant Director of Leisure Sales
Emaar Hospitality Group - Downtown Cluster
04.2021 - 09.2022
Managed a collection of eight iconic hotels predominantly situated in Downtown Dubai. Spearheaded the pre-opening initiatives for Address Sky View, Address Fountain Views, Vida Emirates Hills, and Vida Creek Harbour. Additionally, oversaw the successful re-opening of Palace Downtown, while concurrently managing operations at the ultra-luxurious Armani Hotel Dubai.
Oversaw the European and Americas markets within the Leisure Sales division, managing key accounts, tour operators, travel agencies, bed banks, luxury consortia programs, airlines, and concierges.
Directed a high-performing team of five leisure sales professionals, providing extensive mentorship, coaching and performance evaluations to drive individual and collective success.
Delivered record-breaking results annually, consistently surpassing budgetary targets and establishing the leisure segment as the top-performing category within the overall collection.
Conducted market research to identify potential leads, focusing on targeted outreach efforts.
Played a key role within the group during the launch of new clusters / products.
Organized and attended trade shows, conferences, and networking events to expand company visibility within the industry.
Developed comprehensive sales plans for achieving annual targets and driving business growth.
Managed growth of distribution channels via dynamic connectivity and GSD and handled the launch of brand B2B booking engine.
Cluster Senior Leisure Sales Manager
Emaar Hospitality Group
11.2018 - 03.2021
Managed a collection of eleven hotels predominantly situated in Downtown Dubai. Spearheaded the pre-opening initiatives for Address Boulevard. Additionally, oversaw the successful re-opening of Address Downtown and Address Dubai Mall while concurrently managing operations at the Armani Hotel Dubai, Palace Downtown, Address Montgomerie, Address Dubai Marina, Vida Downtown, Manzil Downtown and Rove Hotels collection.
Handled the DACH and Americas markets within the Leisure Sales division, managing key accounts, tour operators, travel agencies, bed banks, luxury consortia programs, airlines, and concierges.
Delivered record-breaking results annually, consistently surpassing budgetary targets and establishing the leisure segment as the top-performing category within the overall collection.
Engaged customers through effective communication strategies that promoted the value proposition of leisure services offered.
Secured repeat business through exceptional account management practices, maintaining strong relationships with key industry partners.
Attended industry trade shows and networking events to establish partnerships and expand brand presence within the target market segment.
Analyzed market trends and competitor activities, adjusting sales tactics accordingly to maintain a competitive edge.
Cluster Leisure Sales Manager
Emaar Hospitality Group
07.2017 - 10.2018
Managed a collection of eleven hotels predominantly situated in Downtown Dubai. Oversaw the successful re-opening of Address Montgomerie while concurrently managing operations at the Armani Hotel Dubai, Palace Downtown, Address Hotels + Resorts, Vida Hotels & Resorts, and Rove Hotels collection.
Handled the DACH and North America markets within the Leisure Sales division, managing key accounts, tour operators, travel agencies, bed banks, luxury consortia programs, airlines, and concierges.
Positioned DACH market as the top performing European region. Positioned USA as the second top performing country in the overall collection.
Attended industry trade shows and networking events to establish partnerships and expand brand presence within the target market segment.
Designed targeted promotional materials highlighting unique selling points of leisure offerings, catching the attention of potential clients.
Leisure Sales Manager
Armani Hotel Dubai
11.2016 - 11.2016
Handled the European and Americas markets within the Leisure Sales division, managing key accounts, tour operators, travel agencies, bed banks, luxury consortia programs, airlines, and concierges.
Managed the hotel's membership to Fine Hotels & Resorts program.
Increased the revenue of Americas market more than 64% within 6 months period.
Managed to include the hotel additional 7 European programs.
Attended industry trade shows and networking events to establish partnerships and expand brand presence within the target market segment.
Designed targeted promotional materials highlighting unique selling points of leisure offerings, catching the attention of potential clients.
Global Sales Executive
Mytha Hotels Collection (Former)
07.2014 - 09.2015
Managed a collection of five iconic hotels: D Maris Bay, Argos Cappadocia, Capri Palace, Villa Dubrovnik while spearheaded the pre-opening initiatives for D Resort Gocek.
Handled the UK, CIS and Americas markets within the Leisure Sales division.
Managed overseas representation companies based in London, Moscow and New York.
Provided accurate sales forecasts by analyzing trends and historical data, allowing leadership to make informed decisions about future strategies and investments.
Participated in global trade shows and industry conferences to network with potential clients and stay current on market developments.
Catering & Conference Sales Coordinator
The Ritz-Carlton Istanbul
11.2013 - 07.2014
Managed complex events, ensuring seamless execution and positive customer experiences.
Generated leads through targeted outreach efforts and participation in industry events.
Conducted market research to identify new opportunities within the event industry landscape.
Created detailed post-event reports highlighting key performance metrics and areas for improvement.
Groups & Events Coordinator
D Maris Bay Datca Peninsula
03.2012 - 11.2013
Managed all groups and events sales process.
Handled the UK and CIS markets within the Leisure Sales division.
Participated in global trade shows and industry conferences to network with potential clients and stay current on market developments.
Spearheaded the creation of promotional materials showcasing the company''s event offerings to prospective clients.
Reservation & Sales Agent
D Maris May Datca Peninsula
05.2010 - 03.2012
Pre-opening team member of the most luxurious resort project of Turkish Riviera.
Sales & Marketing Internship
IHG Crowne Plaza İzmir
05.2009 - 09.2009
Skills
Leadership
Revenue Growth
Territory / Market / Key Account Management
Pre-Openings
Strategic Planning
New Business Development
Sales Coaching
Partnership Development
ROI Analysis
Budget Development
About Me
Passionate about both business and life, I excel in communication and negotiation. With a creative mindset and a results-driven approach, I thrive in dynamic settings. Known for my engaging personality and competitive drive, I bring energy and focus to every endeavor. Rooted in Mediterranean heritage and guided by the adventurous spirit of a Sagittarius.
Some of my interests include football, sailing, my dog, nightlife, water sports, history, crime documentaries, Formula 1, astrology and oldies rock music.
Languages
English
Bilingual or Proficient (C2)
Turkish
Bilingual or Proficient (C2)
Timeline
Director of Sales
InterContinental Ras Al Khaimah Mina Al Arab Resort & Spa
Assistant Bar Manager at Intercontinental Ras Al Khaimah Mina Al Arab Resort & SpaAssistant Bar Manager at Intercontinental Ras Al Khaimah Mina Al Arab Resort & Spa
Resort Director of Food & Beverage at InterContinental Ras Al Khaimah Mina Al ArabResort Director of Food & Beverage at InterContinental Ras Al Khaimah Mina Al Arab
Senior security supervisor at Intercontinental Ras Al Khaimah Resort and Spa, RaSenior security supervisor at Intercontinental Ras Al Khaimah Resort and Spa, Ra