VAIBHAV SINHA

Route-to-Market strategy for largest beverage company

• Designed and piloted operating model for specialized distribution across different channels
• Conceptualized a comprehensive RTM operating model to address new-to-company understanding of wholesale

Masterplan and mobility strategy for largest greenfield project in Middle East

• Crafted a comprehensive urban planning strategy for a greenfield city, integrating diverse urban planning principles across all verticals
• Collaborated with 30+ stakeholders to align on strategic urban development objectives for masterplan
• Conceptualized service design for urban mobility across 6 key transportation modes and estimated enabling infrastructure requirements
• Developed transportation and cost model for urban mobility

Media Strategy for India's largest 2-wheeler Co.

• Achieved a ~10% reduction in TV ad cost by developing negotiation strategies
• Developed a six-step process to derive bottom up costing for upcoming TV Ads

Program management for Ministry of Road Transport & Highways

• Program managed policy initiatives for accelerated development of highways and collaboration initiatives like Gati Shakti

• Improved NPS by 24%, ensuring process adherence through initiatives
• Pioneered Ops Bodyguard process to mitigate revenue leakage of 20 lakhs/month

• Launched customizable retail loyalty product enabling acquisitions of 4 new retail clients
• Improved recharge redemption time by 18% by redesigning user flows impacting 3 Mn users
• Managed India’s largest bank loyalty program with base of ~50 Cr customers