Varun Ashok
Dubai
Summary
Experienced Marketing Manager with over 10 years of expertise in both traditional and digital marketing. Proficient in developing strategic initiatives that enhance brand visibility, drive market growth, and achieve business objectives. Adept at managing cross-functional teams, leveraging data-driven insights, and optimizing campaigns for diverse markets, particularly in the Middle East and Africa.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Manager - Middle East and Africa
Slimstock
10.2023 - Current
- Spearhead branding and awareness campaigns across Middle East and Africa to solidify market presence and foster brand loyalty.
- Manage social media, email marketing, SEO, and Google Ads, enhancing digital footprint increasing community engagement by 15%.
- Oversee PR activities and event management, establishing strong brand image and ensuring cohesive messaging.
- Drive strategies for market penetration and customer acquisition through targeted marketing initiatives increasing ROI by 10%.
Marketing Manager
A&A Associate L.L.C.
01.2023 - 09.2023
- Demonstrated proficiency in wide range of marketing disciplines, including social media management, branding, and performance marketing.
- Successfully led cross-functional team of 10+ professionals, boosting team cohesion and enhancing campaign execution.
- Engineered and executed data-driven marketing campaigns, achieving substantial business growth and strong ROI.
Chief Marketing Officer
Daoversal - Metaverse For Creators
03.2022 - 01.2023
- Spearheaded marketing strategies resulting in 30% increase in user adoption and 40% increase in engagement.
- Directed cross-functional teams for successful product launches, enhanced market positioning, and generated user insights.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
Public Relations and Marketing Project Manager
Luna PR - Web3 PR Firm
09.2021 - 03.2022
- Led PR and marketing campaigns for 15+ crypto projects, delivering high-quality, impactful results and improving ROI by 25%.
- Planned, designed, and scheduled phases for large projects.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Marketing Manager
Al Zahi Group Of Companies
04.2014 - 09.2021
- Developed marketing strategies that increased brand awareness and led to 30% growth in lead generation and 15% increase in revenue.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Education
MBA - Marketing
Hult International Business School
Dubai, United Arab Emirates08.2019
Bachelor of Science - Computer Science
Birla Institute of Technology And Science, Pilani
Dubai, United Arab Emirates09.2015
Skills
- Digital Marketing and SEO
- Marketing Automation and CRM
- Graphic Design
- Video Editing
- Web Optimization and Development
- Programming
- Project Management
- E-Mail Marketing
- Analytics, Reports, and Research
Certification
- Content Marketing, Social Media Marketing, Inbound Marketing, E-Mail Marketing (HubSpot)
- Advanced Google Analytics, The Fundamentals of Digital Marketing (Google Digital Garage)
Additional Information
- Valid U.A.E. Driver's License
Timeline
Marketing Manager - Middle East and Africa
Slimstock
10.2023 - Current
Marketing Manager
A&A Associate L.L.C.
01.2023 - 09.2023
Chief Marketing Officer
Daoversal - Metaverse For Creators
03.2022 - 01.2023
Public Relations and Marketing Project Manager
Luna PR - Web3 PR Firm
09.2021 - 03.2022
Marketing Manager
Al Zahi Group Of Companies
04.2014 - 09.2021
MBA - Marketing
Hult International Business School
Bachelor of Science - Computer Science
Birla Institute of Technology And Science, Pilani
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