VIBHA THUSU

Leading comprehensive marketing transformation for Industrial Automation's e-commerce program, orchestrating strategic shift from traditional channels to integrated digital-first partnership model across 50+ markets.

• Driving strategic communications, demand generation, and cohesive internal engagement across the IA Distribution and E-Commerce GTM globally.
• Pioneered pilot framework for IA E-commerce data architecture and enablement strategy - Smart Content Hub, establishing scalable foundation for digital channel adoption across global partner network
• Architected digital innovation stream and strategic roadmap, and content strategy to accelerate partner onboarding and enhance customer experience
• Established a comprehensive internal communications framework, engaging over 500 stakeholders across the distribution network, ensuring strategic alignment and programme visibility.
• Leading global community animation strategy for IA E-commerce and distribution, fostering collaboration and knowledge sharing across regional teams

Scope: Global program ownership| Digital Transformation | Cross-functional stakeholder management

Led global marketing, communications, and e-commerce for (HIMEL) independent brand under Schneider Electric umbrella, accelerating market expansion and brand equity across 65+ countries. Part of global business leadership team with end-to-end marketing accountability across MEA, CEE, SEA, Greater India, Nepal & Bangladesh.

Key Achievements:

• Delivered 10 major brand awards including Most Reliable Residential Electrical Products Brand - Middle East 2023, Value Engineering Leader in Switchgear - MEA 2024, Superbrand UAE recognition, and multiple regional excellence awards
• Scaled marketing ecosystems that enhanced customer experience and drove sustainable business growth across diverse industries including Energy Management, Electrical, and Industrial Automation
• Architected and implemented comprehensive MarTech stack transformation, establishing data-driven decision framework and performance measurement capabilities
• Developed long-term integrated communications strategy and brand custody framework, significantly increasing market share and brand traction in niche value engineering segment
• Led omnichannel go-to-market strategies across digital, field, retail, and channel touchpoints, driving demand generation and establishing thought leadership in competitive B2B landscape
• Built and led high-performing cross-functional team of 6 across multiple geographies, fostering culture of excellence and professional development
• Created strategic e-commerce blueprint for MEA region, establishing foundation for digital transformation and sustainable online revenue growth

Scope: Million dollar budget | 6-person global team | 65+ countries across MEA, CEE, SEA, Greater India

Key Achievements:

• Pioneered and executed first-ever flagship digital customer event, winning Best-in-Class Hybrid Event Award (vFairs 2022) and establishing new benchmark for virtual B2B engagement
• Developed strategic marketing and communications blueprint for EMEA zone as part of Regional Business Leadership Team, aligning regional initiatives with global brand positioning
• Led integrated full-stack marketing communications across CEE & MEA regions, managing complex online marketing functions including e-commerce platform management and technology implementation
• Orchestrated multi-channel digital experience strategies across multiple platforms, enhancing customer journey and partner engagement

Scope: Budget Management| 2-person regional team | Managing MEA and CEE

Key Achievements:

• Served as Employer Branding SPOC for MEA Zone, leading purpose-driven communications initiatives including Go Green in the City program and building inclusive workplace culture
• Led strategic internal, corporate and leadership communications for seven Gulf countries (UAE, Qatar, Kuwait, Bahrain, Oman, Pakistan, KSA) as member of Gulf Cluster Leadership Team
• Orchestrated comprehensive internal and external coverage on strategic topics, company programs and leadership positioning through integrated PR and social media partnerships
• Established ownership and transformation of all internal communication platforms including Intranet, Yammer, and Microsoft Teams, driving employee engagement
• Employer Branding SPOC for the MEA Zone, managed Go Green in the city program
• Responsible for driving internal & external coverage on relevant topics, company programs and Leadership positioning (working closely with PR agency & Social Media agency)
• Ownership of all internal communication platforms - Intranet, Yammer, Teams etc
• Driving Communications for all Company Programs & Global campaigns

Advanced through increasingly senior roles from Marketing Communications Executive to Regional Leadership positions across FMCG, & Energy Managemnet sectors. Built deep expertise in integrated B2B marketing, strategic communications, field and retail marketing, and partner ecosystem management across Gulf region.

Notable Achievements:

• Top 100 Most In-Demand Employers MENA 2015 - Achieved recognition within 12 months of taking ownership of the corporate LinkedIn strategy (IFFCO Group).
• Led field marketing transformation across 4 business units within diverse industries, managing multi-million dollar budgets and establishing ROI measurement frameworks
• Managed high-impact industry events and exhibitions including ADIPEC, WETEX, WFES, and Schneider Electric's flagship Power To The Cloud conference
• Launched the Alliance Extranet platform for automation system integrators, implemented a partner certification programme, and scaled the certified partner ecosystem.
• Established CRM (Salesforce) management system for marketing-generated lead tracking, conversion optimization, and performance analytics

Positions held: Field Marketing Manager, Schneider Electric (2016-2017) | Corporate Communications Manager, IFFCO (2015-2016) | Assistant Marketing Communication Manager, Schneider Electric (2013-2015) | Sr. Marketing Communication Executive Schneider Electric (2008-2013)