Yahia Maher

• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Improved Deco segment product margin by decent% through assortment optimization, price adjustments and sales systems.

• Responsible for MEIA region innovation board on holding the annual calendar, innovation projects follow up and category reviews.
• Ensure the vitality of innovation pipeline and enrich it through continuous innovation workshop and enablement.
• Project manager for specialized innovation project and reporting to the innovation board.
• Coordination and follow up between category managers and R&D category managers to ensure proper prioritization and smoothness of different innovation projects.

• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Spearheaded collaborative efforts between regional category managers and R&D to bring locally optimized products to the Egyptian market.
• Bridged the gap between the demand and the supply through annual promotional calendar, continuous assortment development and dynamic forecasting.
• Manager a team of 2 product managers handling the entire assortment of Jotun Paints Egypt.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.
• Assessed costs and estimated production capabilities and economic value of economy and medium products, to evaluate economic viability.

• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Liaised with clients to develop deep understanding of business needs and current market landscape.
• Assessed costs and estimated production capabilities and economic value of [Type] products, to evaluate economic viability.

In job training for 18 months in different sales and marketing functions.