Anshul Jaiswal
Associate Digital Director
Dubai
Summary
Digital Media enthusiast, helping Advertisers to design and uplift their marketing efforts. Exploring the sustainable ideas to bring maximum ROAS for the clients.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Associate Digital Director
Universal Media, IPG MediaBrands
Dubai
2022.04 - Current
- Leading the digital performance team across the KSA clients at UM - stc, McDonald's, Aramco, Sabic, Shift and SRMG
- Collaborated with the Data Analytics team on Marketing Mix Modelling project to help improve the efficiency of the media plans
- Negotiated and finalized the JBPs with leading tech partners in the region like Google, Meta, Twitter, Snapchat, Tiktok, Teads, DMS, to name a few
- Initiated the CDP project for one of the stc's business unit with the objective of centralizing and reusing their first party data
- Collaborating with tech partners to introduce advanced user identity solutions to clients
Programmatic Media Manager
Universal Media, IPG MediaBrands
Dubai
2021.02 - 2022.03
- Leading the programmatic and direct performance teams of stc (Saudi Telecom Company) at UM
- Designed the 2021 digital strategy for stc during account pitch in Q4 2020 and successfully retained the client with annual ad spends of more than 200M SAR
- Expanded the client portfolio with additional market - Kuwait in addition to existing KSA and Bahrain markets
- Launched 'stc play' in KSA, driving high user growth across web and app platforms
- Producing digital media strategies across programmatic, performance and direct channels for stc portfolio - B2B, B2C, Fintech, Gaming platform & e-shop
- Introducing new innovations and martech, region first and global first initiatives to stc's marcom team
Programmatic Supervisor
Universal Media, IPG MediaBrands
Dubai
2019.11 - 2021.01
- Launched stc's fintech arm stc pay app across the marketing channels
- Designed data driven attribution model with social and analytics teams for stc pay which contributed to increase of MAU from 400K in Jan'20 to 1.2M in Dec'20
- Successful execution of smart creative automation through DCO on YouTube and display inventories
- Introducing new DSPs for stc to cater to different objectives of each business unit Implementing supply path optimization for stc through Double Verify and targeting only app-ads.txt/ads.txt compliant inventories
- Increased sales of jawwy sim through YouTube by 69% YoY
Specialist Programmatic Media/Ad Operations Specialist
P5/Reprise Digital, IPG MediaBrands
Dubai
2018.01 - 2019.10
- Campaigns execution, optimization and reporting on DSPs and social ad managers
- Driving efficient brand awareness and consideration KPIs through always on and tactical campaigns
- Successfully handled programmatic accounts with annual spends of $15M+
- Support on automated reports through Data studio and Datorama
Digital Ad Operations Manager
Isobar, Dentsu Aegis Netwrok
Gurugram
2016.08 - 2017.12
- Managing Ad Ops & Analytics for MSIL– largest automobile company of India with average monthly ad spends of more than $1M
- Client reporting and budget management, preparing costs for clients and producing spends updates throughout the campaign
- Analyzing the effectiveness of the campaign and using this data to inform future campaigns
Ad Operations & Analytics Executive
Ogilvy (WPP)
Gurugram
2015.11 - 2016.08
- End to end management, execution & reporting of digital campaigns of IBM US on DCM and Sizmek
- Implementing floodlights and other 3rd party pixels on IBM global and regional pages
- Audience creation across the platforms through different 1st party data sources
Executive/Associate Ad Operations
VDX.tv
Noida
2013.07 - 2015.10
- Quality checking of campaigns and supporting account management and campaign management teams
- Campaign trafficking using 3rd party tags and responsible for launching complex cases for advertisers like Mazda, Hyundai, Comcast, Best Western, Kia Motors and AT&T
- Utilizing data enrichment and targeting solutions like BlueKai, Datalogix, Mastercard
Education
Bachelor's of Technology - Electronics And Communication Engineering
Hindustan Institute of Technology
Noida, India 2008.08 - 2012.06
Skills
- Digital Media Strategy, Planning & Buying
Accomplishments
- Developed the case studies for DV360, CM360 and SA 360 to get regional MediaBrands office become the certified reseller of GMP in 2021. The first agency in the region to achieve this certification from Google.
Timeline
Associate Digital Director
Universal Media, IPG MediaBrands
2022.04 - Current
Programmatic Media Manager
Universal Media, IPG MediaBrands
2021.02 - 2022.03
Programmatic Supervisor
Universal Media, IPG MediaBrands
2019.11 - 2021.01
Specialist Programmatic Media/Ad Operations Specialist
P5/Reprise Digital, IPG MediaBrands
2018.01 - 2019.10
Digital Ad Operations Manager
Isobar, Dentsu Aegis Netwrok
2016.08 - 2017.12
Ad Operations & Analytics Executive
Ogilvy (WPP)
2015.11 - 2016.08
Executive/Associate Ad Operations
VDX.tv
2013.07 - 2015.10
Bachelor's of Technology - Electronics And Communication Engineering
Hindustan Institute of Technology
2008.08 - 2012.06
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