BASEL Maki
Dubai,UAE
Summary
Results-oriented leader with over 20 years of experience in exchange operations and cross-border payments. Known for a customer-centric mindset and strategic vision, I employ a coaching-based leadership style that inspires high performance and promotes continuous growth.
Overview
22
22
years of professional experience
Work history
Head of Paytime (WPS)
Wall Street Exchange
Dubai , UAE
05.2021 - Current
- Oversaw sales and operations for the department, achieving an AED 1.3 million annual revenue increase.
- Managed relationships with Key Accounts, enhancing customer loyalty and retention.
- Updated policies to meet CBUAE guidelines, ensuring regulatory compliance.
- Ensured adherence to WPS, CBUAE, and MOHRE standards across operations.
- Collaborated with WPS provider to optimise outcomes and enhance customer experiences.
- Developed strategies, goals, and execution plans to drive departmental performance.
- Coached team members to achieve objectives and foster a positive culture.
- Centralised WPS operations, boosting payouts by 47% and saving AED 200K.
Area manager
Wall Street Exchange
Abu Dhabi, Dubai, UAE
12.2018 - 05.2021
- Supervised daily store operations, ensuring optimal customer service delivery.
- Drove a13% increase in regional revenue through effective leadership and sales enablement.
- Streamlined operations by introducing innovative managerial procedures.
- Led cross-functional teams to enhance collaboration and communication across areas.
- Design and implement incentive scheme and inter-branch competition
- Close monitoring of branches' performance, implementing changes, and attracting new customers.
Head of marketing & communications
Wall Street Exchange
Dubai , UAE
01.2012 - 12.2018
- Streamlined internal communication processes to enhance team coordination.
- Increased conversion rates through landing page optimisation.
- Spearheaded product launch events, generating interest within thetarget audience.
- Developed compelling content that elevated brand image.
- Led marketing and brand development initiatives, encompassing PR and CSR activities.
- Oversaw the launch of the Paytime brand and the rebranding of the Instant Cash logo and guidelines.
- Facilitated major certification processes, including ISO 9001:2008 and DSES scheme enrolment in Dubai Quality Group.
- Executed numerous promotional campaigns and sponsored significant community events.
Assistant Manager - Sales and Marketing
Wall Street Exchange
Abu Dhabi , Dubai , UAE
09.2003 - 12.2011
- Developed strong relationships with suppliers, ensuring thetimely delivery of products.
- Provided excellent customer service, leading to repeat business and customer loyalty.
- Monitored sales performance regularly, adjusting strategies as required.
- Maintained consistent brand messaging across multiple channels, ensuring uniformity in communication and visual style.
- Conducted competitor analysis for maintaining a competitive edge in the marketplace.
- Utilised data analytics tools to monitor campaign performance and make necessary adjustments for maximising effectiveness.
- Delivered exceptional after-sales service, encouraging repeat business.
Education
Master of Business Administration -
Swiss School of Business And Management
Bachelor of Business Administration - Business Management
Damascus University
Damascus Lean Six Sigma - Quality
International Management Consultancy
Abu DhabiSkills
- Strategic planning
- Leadership and motivation
- Resourcefulness
- Communication skills
- Calm under pressure
- Collaborative environment creation
- P&L accountability
- Business turnaround strategies
Languages
English
Fluent
Arabic
Native
Timeline
Head of Paytime (WPS)
Wall Street Exchange
05.2021 - Current
Area manager
Wall Street Exchange
12.2018 - 05.2021
Head of marketing & communications
Wall Street Exchange
01.2012 - 12.2018
Assistant Manager - Sales and Marketing
Wall Street Exchange
09.2003 - 12.2011
Master of Business Administration -
Swiss School of Business And Management
Bachelor of Business Administration - Business Management
Damascus University
Lean Six Sigma - Quality
International Management Consultancy
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