Hiba Osama
Dubai
Summary
Dynamic and creative marketing manager and writer with 5+ years of experience writing SEO-optimized content for healthcare, websites, news, and digital marketing niches. Exceptional outlining, writing, and editing expertise with the ability to produce, proofread, analyze, and edit content, and develop quality material. Self-driven professional with sales experience to drive business growth and quality improvements that deliver revenue growth and market penetration. Highly promotional and a strategic thinker who practices hands-on management.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Executive
Aeon & Trisl Real Estate Brokers LLC
United Arab Emirates
01.2025 - Current
- Managing the social media accounts of the company ensuring consistent brand presence and engagement across platforms
- Overseeing all social media activities through Hootsuite, including scheduling, monitoring, and optimizing posts for maximum reach and engagement
- Creating and curating compelling content tailored to the company's target audience
- Writing articles and blogs for the company website and various digital platforms to boost SEO and audience engagement
- Analyzing performance metrics and generating comprehensive reports to guide strategic decision-making
- Staying updated with the latest digital trends to enhance the company's online visibility and reputation
Marketing Associate
Aeon & Trisl Real Estate Brokers LLC
Dubai, United Arab Emirates
06.2024 - 01.2025
- Collaborating closely with the Global Marketing Manager on the strategic allocation of developer budgets across Meta, YouTube, TikTok, Snapchat, LinkedIn and various lead generation campaigns
- Budget Management: Overseeing budget distribution across multiple platforms, monitoring actual vs
- Spend, and optimizing for campaign performance
- Content Strategy: Developing innovative content ideas tailored for each platform, scripting, and creating engaging social media posts and video concepts
- Market Research & Analysis: Conducting competitor reviews, tracking CSR performance, and exploring new tools, PR agencies, and trends within the Dubai real estate market
- Lead & Listing Management: Analyzing lead performance, campaign results, and follow-ups, ensuring efficient lead influx and engagement
- Event Coordination: Managing logistics, venue selection, material arrangement, and operational needs for events, along with budget checks
- Stakeholder Engagement: Coordinating meetings with agencies, vendors, and internal teams to align on goals and optimize strategies
- Platform Monitoring: Supervising social media performance, tracking reviews on Google and Facebook, and pushing agent and staff-generated content to enhance brand presence and customer engagement
Research Analyst
Technado (Pvt) Ltd
Karāchi, Sindh
10.2020 - 07.2023
- Created and Published content on the company website and social media including, infographics, blogposts, articles, and videos
- Developed engaging content for the company's website homepage which boosted site traffic
- Researched and wrote blog posts, web content, and articles on a wide range of subjects according to specific client requirements (including academic writings : APA, MLA, Harvard)
- Curated original front page daily click-through content
- Worked with local and international clients and wrote 1,500+ articles for blogs in the healthcare niche, which enhanced traffic
Head of Operations and Media Communications
Shaan-e-Pakistan
Pakistan, Pakistan
07.2020 - 09.2020
- Managing two events as part of the summit, across Pakistan, simultaneously
- To approach designers, models, and stylists and have them on board for the summit
- Get media platforms like radio and TV channels on board as media partners for the event
- Create relevant build-up before the event
- Share significant information to PR and Media partners, post and before the event
- Create Summit rundown and itinerary
- Coordinate with the operation and production team
- Connect with the host and panellists for a 360-degree summit placement
Cardiac Intern
Tabba Heart Institute
Pakistan, Pakistan
12.2017 - 01.2018
- Assisted Exercise Physiologist in conducting stress tests, using electrocardiograph (EKG) machines
- Assisted the Exercise Physiologist in developing exercise programs to improve participant strength, flexibility, endurance, or circulatory functioning, in accordance with exercise science standards, regulatory requirements, and credentialing requirements
- Assisted the Exercise Physiologist assess physical performance requirements to aid in the development of individualized recovery or rehabilitation exercise programs
- Provided clinical oversight of exercise for participants at all risk levels
- Recommended methods to increase lifestyle physical activity
- Explained exercise program or physiological testing procedures to participants
- Demonstrated the proper use of exercise equipment
Consultant Physical Therapist
Institute of Orthopaedic and Surgery
Karāchi, Sindh
09.2017 - 11.2017
- Administer treatment to patients according to pain levels, revise treatment plans and clinical approaches based on progress, and improve positive patient outcomes by 15%
- Coordinate with interdisciplinary teams and chiropractors to guide treatment plans and employ a wide range of physical therapy modalities to drive patient recovery
- Deliver outpatient physical therapy treatment to active patients, identify rehabilitation needs and treatment plans based on long-term goals, and adjust treatment regimen based on pain levels and patient progress
- Educate patients on strength-building exercises, physical therapy equipment, and at-home care and improve recovery timelines by 10% on average
- Interface with interdisciplinary teams to develop appropriate treatment plans and enhance the quality of care across the facility
Administrator
Little Wood Secondary School
Gulshan-e-Iqbal, Karachi, Pakistan
08.2009 - 08.2017
- Counseling and guiding students regarding personal, academic, vocational, or behavioral issues
- Setting the educational standards and goals, and helping establish policies and procedures to plan and develop instructional methods and content for educational, vocational, or student activity programs
- Planning, coordinating, and overseeing the school logistics programs such as field trips and food
- Directing and coordinating the school maintenance services and the use of school facilities
- Determining allocations of funds for supplies, materials, and equipment
- Coordinating and directing the extracurricular activities and programs
- Using computers/technology for various applications, and interactive lessons, such as database management or word processing
- Preparing objectives and outlines for courses of study, following curriculum guidelines or requirements of states and schools
- Administering the standardized ability and achievement tests, and interpreting results to determine the children's developmental levels and needs
Volunteer
Red Cross Youth
Karachi, Pakistan
07.2016 - 12.2016
Internee
Imran Rehabilitation Centre
Gulistan-e-Jauhar, Pakistan
11.2014 - 12.2014
- Company Overview: Institute for Cerebral Palsy patients
- Institute for Cerebral Palsy patients
Event Manager
TnC's Consultings
Karāchi, Sindh
08.2013 - 10.2013
- Plan and execute marketing campaigns for events, including email marketing, social media advertising, and content marketing
- Collaborate with event organizers to develop event themes, messaging, and branding
- Manage event registration and ticket sales, including tracking and reporting on sales metrics
- Coordinate with vendors and sponsors to secure event sponsorships and partnerships
- Develop and manage event budgets, including tracking expenses and forecasting revenue
- Analyze event data and feedback to identify areas for improvement and make recommendations for future events
- Manage event logistics, including venue selection, catering, audio/visual equipment, and transportation
- Develop and maintain relationships with key stakeholders, including event attendees, sponsors, and vendors
- Collaborate with cross-functional teams, including sales, product, and design, to ensure event success
- Stay up-to-date on industry trends and best practices in event marketing and management
Education
Doctor of Physical Therapy - Doctor of Physical Therapy
Ziauddin Medical University
01.2017
Intermediate - Pre-Medical
Govt. Degree Girls College, Gulshan-e-Iqbal
01.2012
Matriculation - Science Group
Little Wood Secondary School
01.2009
Skills
- Hootsuite
- Hootsuite Insights
- Hootsuite Impact
- Digital advertising
- Prospect targeting
- Mobile advertising platforms
- Research
- Presentations
- Social media
- Direct marketing campaigns
- Quantitative and qualitative market research
Certification
- Marketing Strategy: SEO Content Writing
- Content Creation: Strategy and Tools
- Strategic Content Marketing: Attract, Engage, and Retain
Awards
Social Media Contest
Personal Information
Title: Content Writer | Social Media Marketer | Research Analyst
Timeline
Marketing Executive
Aeon & Trisl Real Estate Brokers LLC
01.2025 - Current
Marketing Associate
Aeon & Trisl Real Estate Brokers LLC
06.2024 - 01.2025
Research Analyst
Technado (Pvt) Ltd
10.2020 - 07.2023
Head of Operations and Media Communications
Shaan-e-Pakistan
07.2020 - 09.2020
Cardiac Intern
Tabba Heart Institute
12.2017 - 01.2018
Consultant Physical Therapist
Institute of Orthopaedic and Surgery
09.2017 - 11.2017
Volunteer
Red Cross Youth
07.2016 - 12.2016
Internee
Imran Rehabilitation Centre
11.2014 - 12.2014
Event Manager
TnC's Consultings
08.2013 - 10.2013
Administrator
Little Wood Secondary School
08.2009 - 08.2017
Intermediate - Pre-Medical
Govt. Degree Girls College, Gulshan-e-Iqbal
Matriculation - Science Group
Little Wood Secondary School
Doctor of Physical Therapy - Doctor of Physical Therapy
Ziauddin Medical University