. Researching and analyzing target audience: This involves understanding demographics, interests, and needs of people who company is trying to reach.
. Developing and executing marketing campaigns: This includes creating content, running ads, and managing social media.
. Tracking and analyzing results of marketing campaigns: This involves using data to see what is working and what is not, and making adjustments to campaigns accordingly.
. Collaborating with other departments: Digital marketing employees often need to collaborate with other departments, such as sales, customer service, and product development. This is important to ensure that marketing campaigns are aligned with company's overall goals.
. Staying up-to-date on latest trends: This includes learning about new technologies, social media platforms, and marketing strategies.
. Managing the staff: This includes hiring, training, and motivating employees, as well as resolving any employee conflicts.
. Overseeing the day-to-day operations: This includes ensuring that the store is clean and well-stocked, that customers are being served promptly and courteously, and that sales goals are being met.
. Developing and implementing marketing strategies: This includes creating and executing promotional campaigns, as well as managing the store's social media presence.
. Managing the budget: This includes tracking expenses and ensuring that the store is profitable.
. Ensuring compliance with all regulations: This includes health and safety regulations, as well as labor laws.
. Representing the store to the public: This includes interacting with customers, vendors, and the community.
. Identifying potential customers and qualifying them as leads
. Developing and delivering sales pitches
. Closing deals and negotiating contracts
. Providing customer service and support
. Maintaining relationships with customers
. Generating leads and sales opportunities
. Tracking and reporting on sales performance