Laurie Kalbian

• Spearheading the development of an innovative fitness concept tailored for the Middle Eastern market, overseeing every phase from strategic planning to full execution.
• Crafting a comprehensive marketing strategy focused on brand differentiation, user engagement, and targeted outreach to establish a strong market presence.
• Building a sustainable and scalable business model, prioritizing operational efficiency, customer retention, and revenue growth.

• Led the strategic rebranding of Sparkk to resonate with Middle Eastern audiences, crafting a culturally sensitive brand identity that elevated the app’s unique value propositions.
• Developed and executed a targeted marketing and communications plan that increased user engagement and brand recognition across key platforms.
• Oversaw cross-functional teams to ensure messaging alignment, resulting in a cohesive brand image and a boost in new user acquisitions.

• Elevated brand presence for newly launched

fitness company.

• Leveraged understanding of company

objectives and global market trends, identifying and implementing innovative social media marketing strategies that resonated with target audience.

• Led teams by guiding the standardization, design, and production of marketing materials to ensure alignment with brand identity.
• Managed all aspects of social media

presence, creating a cohesive and engaging online brand experience that effectively communicated values and mission.

• Specialized in developing and executing strategic PR campaigns, playing a key role in enhancing clients' visual merchandising and branding efforts across various industries.
• Secured high profile media placements, including Arabian Business and GQ.
• Crafted compelling press materials, directly contributing to strengthening client's brand identity.

• Demonstrated versatility and legal acumen

through a range of responsibilities including evaluating

potential cases during client intake meetings.

• Assisted in drafting key documents for international arbitration,
• Conducted thorough legal research for

appellate briefs in multiple states and played an integral role in drafting commercial lease agreements and various trial court briefs.

• Drafting and reviewed contracts across various

sectors, encompassing agreements for the sale of goods and servives.