Lyka Dela Fuente

Work Experience Summary

• Sales Executive with years of experience driving growth in HORECA, bakery, QSR, and food trading sectors.
• Consistently exceeded sales targets, achieving over 15% revenue growth year after year.
• Strong track record managing both B2B and B2C relationships, working closely with key clients, chefs, distributors, and end customers.
• Extensive product knowledge of leading brands including Americana, Lipton, Unilever, President, Galbani, Arla, Nestlé, Ireks, Valrhona, Hellmann’s, McCain, Franklin & Sons, Darbo, Anchor, and more.
• Skilled at conducting product training, tastings, and demos tailored to customer needs across different channels.
• Proven ability to negotiate deals, manage pricing, and secure profitable contracts.
• Works collaboratively with supply chain, marketing, and finance teams to ensure smooth order fulfillment and high client satisfaction.
• Well-versed in market trends and competitor activity, using insights to stay ahead and meet customer demands.

Work Experience Summary

• Planned and managed product categories and assortments to optimize sales and inventory performance.
• Analyzed procurement data and forecasted demand to improve supply chain efficiency.
• Coordinated pricing strategies and margin optimization to maximize profitability.
• Conducted comprehensive product trainings for sales teams and clients, emphasizing technical product knowledge to enhance understanding and sales effectiveness.
• Demonstrated strong technical product knowledge to support client inquiries, troubleshoot issues, and facilitate informed purchasing decisions.
• Oversaw vendor and supplier relationships, ensuring timely procurement from markets including France, Italy, UK, USA, KSA, Germany, and Netherlands.
• Led promotional planning and tracking to support marketing campaigns and drive sales growth.
• Collaborated cross-functionally with marketing, logistics, and store operations teams to streamline processes.
• Utilized CRM systems for sales reporting, pipeline management, and client relationship management.
• Executed route planning and territory development for optimized sales coverage.
• Negotiated contracts and closed deals with strong focus on client acquisition and retention.
• Coordinated order processing, delivery schedules, and after-sales services to enhance customer satisfaction.
• Applied market trends and consumer insights to identify and capitalize on growth opportunities.
• Maintained strong organizational skills and thrived in target-driven, high-pressure environments.
• Delivered presentations and communicated effectively to resolve challenges and drive team success.