MARIANNE DENISON DELA PENA
Dubai
Summary
OBJECTIVE Currently on search for a new challenging role to contribute within a
dynamic professional environment which values service innovation,
excellence, and integrity.
SKILLS & ABILITIES A result driven executive with over 15 years breadth of experience in corporate
management specifically working in Marketing Communications, Business
Development and Strategic Planning with a track record in account
management of HNWIs and project activation. Worked successfully in a wide
variety of high quality (and highly demanding) businesses in one of world’s
top financial centres and aviation industries with a background in educational
institution. Skilled in planning, management of corporate relations, high end
events and sponsorships with expertise in market research/ analysis,
communications strategy, and branding. Passionate in succeeding complex
and multi-matrix international organizations. Cultural neutral in approach
given the demands of these multi-cultural structures.
Overview
20
20
years of professional experience
Work History
DIRECTOR, BUSINESS DEVELOPMENT/ CORPORATE RELATIONS
AMANA TRUST REAL ESTATE REGISTRATION TRUSTEE LLC
01.2018
- Previously oversaw the trustee’s business development, marketing and client relations, part of the short-term revamp project Q1-Q3/2018
- Multi-tasked includes management and strategic planning of the entity and effective branding campaign which connect broadly with shareholders
- Provide leadership, support to cross-functional workstreams and analytical framework development within corporate strategy, including proactively identifying and communicating business issues and sharing best practices.
CHIEF
CORPORATE STRATEGY & DEVELOPMENT, EMERGE BUSINESS SERVICES
01.2021 - Current
- Appointed to lead the overall corporate strategic planning, business development and marketing communications for the new start up entity with its activities in Management
- Consultancy, Government Relations, and Local Affairs.
HEAD REGISTRAR & CORPORATE PARTNERHIP, EMIRATES AVIATION UNIVERSITY, Emirates Group
01.2012 - 01.2020
- Leading the integrated supervision and successive management of business development project for Postgraduate Centre and PhD section inline to major marketing communications and roadshow events locally with an extensive involvement on the strategic planning, implementation, and sales of the designated department
- Direct liaison under corporate relations with our clientele and partners from federal government bodies, airlines and private entities covering UAE as well as global
- On the previous designation, I spearheaded primarily in the overall operations and management of Postgraduate admissions as well as planning and execution of general activities affianced with MOHESR (Ministry of Higher Education and Scientific Research), the KHDA (Knowledge and Human Development Authority), GCAA (General Civil Aviation
- Authority) as well as the international collaborated university of Coventry UK and independent high calibre professors in specialized fields within educational landscape
- Page 2
- Delivered highest turnover on sales by department, in terms of converting leads to new recruits of both local and international students.
MANAGING DIRECTOR
CONCORD BUSINESS SERVICES, Emirates Group
01.2016 - 01.2018
- In-charged on the entire management and development of CBS business strategic route structure and its affiliation of partnership with Emirates Group
- Remit to manoeuvre and implement new effective branding revamp, communications as well as manpower management
- Heading corporate development on all sections specific to P&L and expansion
SENIOR VP
Q Gourmet Management LLC
01.2009 - 01.2010
- Responsible on the implementation and development of its marketing and communications platform
- Promoted strategically a strong market share, exposure and brand objectives supporting the proposed plan for its first international footprint expansion of high-end fine dining venue in prime locations within the UAE and neighbouring GCC countries.
SENIOR CRO – DEPUTY MANAGER
DUBAI INTERNATIONAL FINANCIAL CENTRE
01.2005 - 01.2009
- Business Intelligence Unit of Governor’s Office and Corporate Clients), Appointed to lead the integrated section of special unit and implementation of robust concepts through proactive events and business forums strategy in collaboration with internal and external clients
- Involved in planning, execution, and client data management
- In-charged of handling Governor’s/ MD’s VVIP and top 50 financial company lists as well as the entire DIFC Retail
- Supervised all extensive mass communication work within the district for high end commercial events and direct liaison with C level executives
- Achievements:
- Developed a successful brainchild DIFC Golf Event which combined both business and leisure networking session, strategically planned for top executives in financial industry and
- Page 3 hosted by Dubai Golf
- Generated strong number of leads to new members in the club and its business growth
- Re-engineered Business Breakfast, a bi-monthly internal event within the district and encouraged better synergy for both regulated companies and retail venues using their services to date
- Delivered effective supervision of events handled for international delegation visits such as Malaysian Crown Prince and Kuala
- Lumpur Business Council, China Finance Minister and Chamber of
- Commerce, IMF, WEF Davos, CEO Forums, roundtables, exhibitions, and launch opening of internal clients during my tenure as MarCom executive for Corporate Communications department
- Succeeded the given task involved in branding campaign of DIFC include media projects with CNN covering short filming production, testimonial vignettes, and global advertising with
- Doremus HK and Asdaa for local sector
- Committee member DIFC HSE
Education
BSBA HONORS - BUSINESS MANAGEMENT
ATENEO UNIVERSITY PHILIPPINES
Skills
STRENGTH
Timeline
CHIEF
CORPORATE STRATEGY & DEVELOPMENT, EMERGE BUSINESS SERVICES
01.2021 - Current
DIRECTOR, BUSINESS DEVELOPMENT/ CORPORATE RELATIONS
AMANA TRUST REAL ESTATE REGISTRATION TRUSTEE LLC
01.2018
MANAGING DIRECTOR
CONCORD BUSINESS SERVICES, Emirates Group
01.2016 - 01.2018
HEAD REGISTRAR & CORPORATE PARTNERHIP, EMIRATES AVIATION UNIVERSITY, Emirates Group
01.2012 - 01.2020
SENIOR VP
Q Gourmet Management LLC
01.2009 - 01.2010
SENIOR CRO – DEPUTY MANAGER
DUBAI INTERNATIONAL FINANCIAL CENTRE
01.2005 - 01.2009
BSBA HONORS - BUSINESS MANAGEMENT
ATENEO UNIVERSITY PHILIPPINES