Oday Assaf
Abu Dhabi
Summary
Accomplished Secondary Sales Manager with over 5 years of experience in the Abu Dhabi real estate market, covering both off-plan and secondary segments, with proven track record. Specialising in relationship management, strategic planning, and CRM optimisation.
Demonstrated expertise in listing optimisation, compliance management, and performance tracking. Adept at building strong client relationships and advising on market trends to support informed decision-making.
Overview
6
6
years of professional experience
Work History
secondary sales manager
Metropolitan Capital Real Estate
Abu Dhabi
01.2024 - Current
- Managed secondary market sales operations, ensuring alignment with company strategy, market demand, and commercial priorities.
- Oversaw portals and listings management, maintaining competitive positioning, pricing accuracy, visibility, and compliance with company listing policies.
- Led listing optimization and upgrade strategies while resolving escalations related to policy breaches and agent listing practices.
- Directed the development and implementation of AI-driven tools and automation solutions to improve operational efficiency, reporting accuracy, and performance tracking.
- Collaborated with cross-functional stakeholders to enhance automation outputs, reporting quality, and data management processes.
- Supervised the preparation, validation, and utilization of key sales and operational reports, ensuring high levels of data accuracy and usability.
- Trained internal stakeholders on reporting tools, report interpretation, and performance tracking practices.
- Supported training and development initiatives, including assessments, knowledge validation frameworks, and continuous upskilling programs.
- Defined listing strategy, project focus, sub-niche allocation, and agent assignments based on business needs, market trends, and team performance.
- Reviewed and adjusted project groupings and allocation strategies based on listings performance, lead generation, and deal conversion outcomes.
- Ensured timely integration of new projects in line with business priorities and company focus areas.
- Oversaw A-to-A transaction approval processes for buyers and seller listings, ensuring compliance and smooth execution of deals.
- Contributed to CRM enhancement initiatives, including system logic development, owners and leads management improvements, and process optimization.
- Worked closely with technical teams to test, refine, and implement CRM and system improvements aligned with sales and operational goals.
- Provided sales governance and leadership by setting weekly and monthly team direction in line with market insights and company strategy.
- Advised and supported Team Leaders and agents on operational policies, sales processes, and best practices.
- Participated in strategic planning meetings and onboarding discussions related to new projects and business expansion.
Sales Agent
Metropolitan Capital Real Estate
Abu Dhabi
11.2022 - 01.2024
- Generated and qualified leads through multiple channels, converting prospects into active clients and achieving consistent sales targets.
- Built and maintained strong client relationships by providing tailored property solutions aligned with client needs and investment goals.
- Conducted property viewings and negotiations, successfully closing deals while ensuring a seamless client experience.
- Advised clients on market trends, pricing strategies, and investment opportunities to support informed decision-making.
- Managed end-to-end sales processes, including follow-ups, documentation, and coordination with internal teams to ensure smooth transaction execution.
Sales Agent
Zain Middle East Properties
Abu Dhabi
03.2020 - 10.2022
- Prospected and identified new business opportunities through cold calling, networking, and market research.
- Handled client inquiries promptly, providing accurate property information and guiding clients through available options.
- Negotiated terms between buyers and sellers to reach mutually beneficial agreements and secure successful transactions.
- Maintained up-to-date knowledge of property inventory, availability, and market conditions to effectively match clients with suitable properties.
- Coordinated with developers, property owners, and internal departments to ensure efficient deal progression and client satisfaction
Education
Faculty of Law
Damascus University
SyriaSkills
- Relationship management
- Sales reporting
- Client relationship building
- Market analysis
- Strategic planning
- CRM optimization
- Data analysis
- Lead qualification
- Listing optimization
- Performance tracking
- Negotiation strategies
- Team leadership
- Process improvement
- Compliance management
- Business development
- B2B sales expertise
- Customer retention tactics
- Negotiation tactics
Languages
English
Upper Intermediate
B2
Arabic
Proficient
C2
Timeline
secondary sales manager
Metropolitan Capital Real Estate
01.2024 - Current
Sales Agent
Metropolitan Capital Real Estate
11.2022 - 01.2024
Sales Agent
Zain Middle East Properties
03.2020 - 10.2022
Faculty of Law
Damascus University