Raad Ahmad
Sales & Business Development Manager
Dubai
Summary
HVAC Sales & Commercial Operations Leader with 8+ years in the UAE market. Proven track record in consultant influence, project acquisition, pricing strategy, and margin protection across residential, commercial, and mixed-use developments. Combine frontline sales capability with structured sales operations discipline—from pipeline management to forecast accuracy and discount governance. Known for strategic stakeholder engagement, disciplined follow-up, and securing specification positions that drive competitive advantage.
Overview
13
13
years of professional experience
Work History
Sales Manager
54 Degree Trading – DXB & NE
08.2025 - Current
- Built and managed an active ~AED 10M pipeline across residential, mixed-use, and private development projects.
- Secured ~AED 800K supply & install award for a commercial building in Sharjah.
- Influenced consultant approvals and positioned Daikin & AUX during the design stages to maintain specification approval.
- Executed structured territory coverage across Ajman, Sharjah, and Dubai based on project release timelines.
- Maintained margin discipline during contractor negotiations and commercial evaluation rounds.
Sales Operations Manager
Taqeef
07.2023 - 06.2025
- Supported 20+ sales engineers and KAMs across UAE to drive accurate pipeline reporting and closing discipline.
- Centralized CRM workflows and dashboards, reducing reporting time by 60% and improving forecast visibility to leadership.
- Implemented margin-protection and discount governance, strengthening commercial consistency across branches.
- Served as commercial escalation lead, maintaining >95% SLA performance between sales, logistics, and service teams.
- Trained team members on BOQ review, proposal accuracy, and structured follow-up discipline.
Sales Operations Supervisor / Senior Team Leader / Executive
Taqeef
03.2018 - 06.2023
- Supported 20+ sales engineers and KAMs across UAE to drive accurate pipeline reporting and closing discipline.
- Centralized CRM workflows and dashboards, reducing reporting time by 60% and improving forecast visibility to leadership.
- Implemented margin-protection and discount governance, strengthening commercial consistency across branches.
- Served as commercial escalation lead, maintaining >95% SLA performance between sales, logistics, and service teams.
- Trained team members on BOQ review, proposal accuracy, and structured follow-up discipline.
Medcare Hospitals, Atlantis Resorts, and National Industrial Co.
01.2013 - 01.2018
- Customer-facing roles at Medcare Hospitals, Atlantis Resorts, and National Industrial Co. built foundational strength in client engagement, service delivery, and negotiation.
Education
Bachelor’s Degree - Accounting Information Systems (AIS)
01.2012
Skills
- Consultant Engagement & Specification Strategy
- Contractor Negotiation & Bid Positioning
- Tendering, BOQ Review & Technical-Commercial Alignment
- Pipeline Governance & Sales Stage Forecasting
- Pricing Strategy, Margin Protection & Approval Control
- Client Relationship Development & Territory Coverage Planning
- CRM Workflow Standardization & KPI Reporting Dashboards
- Team Leadership, Coaching & Sales Performance Development
Languages
English: Fluent
Arabic: Native
Timeline
Sales Manager - 54 Degree Trading – DXB & NE
08.2025 - Current
Sales Operations Manager - Taqeef
07.2023 - 06.2025
Sales Operations Supervisor / Senior Team Leader / Executive - Taqeef
03.2018 - 06.2023
- Medcare Hospitals, Atlantis Resorts, and National Industrial Co.
01.2013 - 01.2018
Al-Balqa Applied University - Bachelor’s Degree, Accounting Information Systems (AIS)