Raad Ahmad
Sales & Business Development Manager
Dubai
Summary
Business Development & Operations Leader with 13 years of UAE-based experience and a proven track record of managing annual portfolios exceeding AED 500M. Expert in engineering high-conversion pipelines and re-architecting
sales operations for maximum margin integrity. Demonstrated success in capturing AED 1.2M in 120 days through high-intent sourcing and strategic consultant partnerships. Specialized in CRM architecture and data-driven pricing governance to drive revenue acceleration and operational precision. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
13
13
years of professional experience
Work History
Sales Manager
54 Degree Trading – DXB & NE
08.2025 - Current
- Built and managed an active ~AED 10M pipeline across residential, mixed-use, and private development projects.
- Secured ~AED 800K supply & install award for a commercial building in Sharjah.
- Influenced consultant approvals and positioned Daikin & AUX during the design stages to maintain specification approval.
- Executed structured territory coverage across Ajman, Sharjah, and Dubai based on project release timelines.
- Maintained margin discipline during contractor negotiations and commercial evaluation rounds.
Sales Operations Manager
Taqeef
Dubai, UAE
03.2018 - 07.2025
Promoted through Sr. Team Leader and Supervisor roles.
- Supported 20+ sales engineers and KAMs across UAE to drive accurate pipeline reporting and closing discipline.
- Centralized CRM workflows and dashboards, reducing reporting time by 60% and improving forecast visibility to leadership.
- Implemented margin-protection and discount governance, strengthening commercial consistency across branches.
- Served as commercial escalation lead, maintaining >95% SLA performance between sales, logistics, and service teams.
- Trained team members on BOQ review, proposal accuracy, and structured follow-up discipline.
Customer Service Executive
Medcare Hospitals | Atlantis Resorts.
Dubai, UAE
03.2013 - 02.2018
- • Stakeholder Management: Maintained consistently high satisfaction rates (>90%) by managing complex service requirements for VIP-tier stakeholders.
- Operational Support: Executed high-volume client relations tasks within fast-paced, high-standard hospitality and healthcare environments.
Education
Bachelor’s Degree - Accounting Information Systems (AIS)
01.2012
Skills
- Consultant Engagement & Specification Strategy
- Contractor Negotiation & Bid Positioning
- Tendering, BOQ Review & Technical-Commercial Alignment
- Pipeline Governance & Sales Stage Forecasting
- Pricing Strategy, Margin Protection & Approval Control
- Client Relationship Development & Territory Coverage Planning
- CRM Workflow Standardization & KPI Reporting Dashboards
- Team Leadership, Coaching & Sales Performance Development
Languages
English: Fluent
Arabic: Native
Timeline
Sales Manager - 54 Degree Trading – DXB & NE
08.2025 - Current
Sales Operations Manager - Taqeef
03.2018 - 07.2025
Customer Service Executive - Medcare Hospitals | Atlantis Resorts.
03.2013 - 02.2018
Al-Balqa Applied University - Bachelor’s Degree, Accounting Information Systems (AIS)