SARATH SOMAN
Dubai,United Arab Emirates
Summary
Accomplished professional with extensive expertise in Key Account Management across the MEA region, specialising in B2B Sales and Business Development. Proven track record in Distributor and Wholesale Management, adept at Pricing, Discount, and Payment Negotiation. Skilled in Pre-booking and Seasonal Sell-in for four seasons, Merchandising, and In-store Promotion. Proficient in Product and Technology Training, Logistics and Supply Chain Coordination, as well as P&L Management. Demonstrated ability to build teams and coordinate cross-functional efforts to achieve business objectives.
Overview
13
13
years of professional experience
Work history
Area Sales Manager ANTA Sports – MEA | GRENDENE Brands – Middle East
BFL BrandFolio FZCO
2024.12 - 2026.02
- Lead regional sales operations and key account management across assigned territories.
- Drive revenue growth through strategic account planning, distributor management, and market expansion.
- Manage sales targets, pricing strategies, and commercial negotiations with key partners.
- Oversee sales forecasting, demand planning, and coordination with Logistics and operations team.
- Support brand development initiatives including merchandising standards, in-store execution, and marketing campaigns.
- Coach and support sales team members to improve performance and achieve business objectives.
Key Account Manager
ANTA Sports – MEA | GRENDENE Brands – Middle East
2021.07 - 2024.11
- Manage multiple key distributor and wholesale accounts across the Middle East & Africa region.
- Drive sales growth, profitability, and market share through strong customer relationships and service excellence.
- Travel extensively across MEA to develop new business opportunities and convert sales leads.
- Negotiate pricing, discounts, and payment terms while working against strict sales targets.
- Coordinate closely with logistics teams to ensure timely deliveries and smooth order execution.
- Act as the primary point of contact for customer queries, complaints, and after-sales support.
- Conduct product and technology training for wholesale partners across the region.
- Support marketing initiatives including in-store promotions and seasonal marketing campaigns.
- Actively involved in seasonal pre-booking (4 seasons per year) and attend sell-in meetings in China.
- Collaborate with merchandising teams to optimize in-store product presentation and sell-through.
Senior Sales Executive
ANTA Sports – MEA (Brand Folio LLC)
2018.01 - 2021.07
- Managed distributor and wholesale accounts across assigned territories.
- Achieved and exceeded sales targets through strong client engagement and follow-ups.
- Supported demand planning, order management, and stock coordination.
- Assisted in market analysis and shared feedback to improve product positioning.
Sales Executive
ANTA Sports, Dubai (Brand Folio LLC)
Dubai
2015.12 - 2018.01
- Developed new business opportunities and maintained existing customer relationships.
- Handled order processing, pricing support, and delivery coordination.
- Supported merchandising activities and retail execution.
Operations & Sales Coordinator
ANTA Sports – Regal International LLC
2014.03 - 2015.12
- Coordinated sales operations, logistics, and inventory movements.
- Supported sales team with documentation, order tracking, and customer communication.
Accounts & Logistics Executive
Noor Asia General Trading
2013.02 - 2014.03
- Managed accounts documentation and logistics coordination.
- Supported import/export operations and delivery scheduling.
Education
MBA -
Bharathiar University
IndiaMCA – Master of Computer Applications -
Bharathiar University
IndiaSkills
- Key Account Management (MEA)
- B2B Sales & Business Development
- Distributor & Wholesale Management
- Pricing, Discount & Payment Negotiation
- Pre-booking & Seasonal Sell-in (4 seasons)
- Merchandising & In-store Promotion
- Product & Technology Training
- Logistics & Supply Chain Coordination
- P&L Management
- Team Building & Cross-functional Coordination
LANGUAGES
English – Fluent
Malayalam – Native
Hindi – Professional Working Proficiency
Tamil – Conversational
ABOUT ME
A results-oriented sales and account management professional with a strong passion for sports and brand building. Known for building long-term professional relationships, managing complex accounts, and delivering consistent business growth through strategic planning and execution.
Timeline
Area Sales Manager ANTA Sports – MEA | GRENDENE Brands – Middle East
BFL BrandFolio FZCO
2024.12 - 2026.02
Key Account Manager
ANTA Sports – MEA | GRENDENE Brands – Middle East
2021.07 - 2024.11
Senior Sales Executive
ANTA Sports – MEA (Brand Folio LLC)
2018.01 - 2021.07
Sales Executive
ANTA Sports, Dubai (Brand Folio LLC)
2015.12 - 2018.01
Operations & Sales Coordinator
ANTA Sports – Regal International LLC
2014.03 - 2015.12
Accounts & Logistics Executive
Noor Asia General Trading
2013.02 - 2014.03
MBA -
Bharathiar University
MCA – Master of Computer Applications -
Bharathiar University