Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shawn Mathew

Marketing Specialist
Dubai

Summary

A Marketing Specialist with a robust background in strategic planning and client relationship management, I excel in spearheading integrated marketing initiatives across brands. With a proven history of bolstering client satisfaction and retention, my expertise encompasses market analysis, campaign management, and event execution. Committed to innovation and growth, I continuously deliver marketing strategies that drive brand visibility and business success in a dynamic market landscape.

Overview

6
6
years of professional experience
4
4
years of post-secondary education

Work History

Assistant Marketing Manager

FalconCo
01.2024 - Current
  • Brand and Market Strategy: Conduct thorough market research to define and implement effective brand and marketing strategies that align with company goals.
  • Media and Marketing Oversight: Spearhead all media and marketing initiatives, ensuring cohesive and strategic promotion of FalconCo’s services and products.
  • Event Management: Organize and manage regular networking events with High Net Worth Individual (HNWI) clients, fostering relationships and enhancing client engagement.
  • Lead Generation: Create and manage targeted lead generation campaigns across diverse media platforms, driving measurable results and increasing client acquisition.
  • Budget Management: Prepare and manage the annual marketing budget, optimizing resource allocation for maximum ROI.
  • Media Relations: Cultivate strong relationships with major media contacts, managing all printed and digital media, promotional materials, and marketing reports.
  • Corporate Communication: Oversee the creation and maintenance of all corporate communication, ensuring consistent and professional messaging across all channels.

Marketing Specialist

Al Tamimi Investments
03.2021 - Current
  • Strategic Marketing Leadership: Develop and oversee the 360-degree marketing strategies for all ATI Group brands, ensuring a cohesive and integrated approach that leverages multiple channels and touchpoints to enhance brand presence and achieve business goals.
  • Integrated Marketing Campaigns: Drive the development and execution of holistic marketing campaigns, including events, digital advertising, PR, influencer collaborations, and photoshoots, in collaboration with business development teams.
  • Client Relationship Management: Actively manage and nurture client relationships as a client service manager, ensuring stakeholder objectives across all ATI Brands (Hummingbird Nursery, Emirates Home Nursing, Nasma Luxury Stays, Accuro Catering, United Designers, and Ora Nursery) are met.
  • Market Analysis & Strategy: Conduct detailed market analysis to identify emerging trends, opportunities, and potential brand partnerships, driving strategic marketing initiatives across all ATI brands.
  • Support to Business Development: Assist business development teams by providing impactful marketing collateral and enhancing lead generation through strategic online and offline campaigns, contributing to meeting dedicated budget targets for each brand within the ATI group.
  • Event Management & Execution: Plan and oversee the execution of all brand-related events within the ATI group, ensuring each event is successfully delivered and aligns with brand objectives and strategies.
  • Feedback and Insight Collection: Proactively gather feedback from both clients and the online community, translating insights into actionable business and marketing strategies.

Senior Account Executive

Stirred Creative Advertising
09.2018 - 12.2020
  • Strategic Account Management & Collaboration: Oversaw critical marketing accounts, forging strong alliances with stakeholders and synchronizing team efforts, culminating in a significant 33% growth in client retention rates due to enhanced strategic collaborations.
  • Cross-Sector Project Leadership: Spearheaded diverse marketing campaigns spanning TVC, Print, Radio, Digital, and Packaging within multiple sectors including F&B, Insurance, Motor, IT Services, and NPOs. This holistic approach propelled a 25% surge in client satisfaction through creative and targeted marketing strategies.
  • Financial Stewardship & Operational Efficiency: Administered client account finances with precision, guaranteeing prompt billing and collections processes, and maintaining a streamlined financial cycle without residual carryforwards, thereby ensuring fiscal discipline and operational efficiency.
  • Team Leadership & Professional Development: Mentored and directed a dynamic team of account executives, cultivating a high-performance culture that emphasized skill enhancement, task efficiency, and consistent achievement of team and individual goals within the broader organizational framework.
  • Brand Campaign Management: Managed and executed integrated marketing strategies, covering all facets from digital campaigns to packaging, ensuring brand consistency, market relevance, and alignment with individual brand narratives and objectives across various sectors.
  • Client Satisfaction & Relationship Management: Prioritized client satisfaction through proactive communication, understanding of client needs, and delivery of high-quality work, leading to stronger business relationships and higher retention rates.
  • Community Management: Spearheaded the complete community management operations for Digit Insurance, driving engagement, addressing customer concerns, and fortifying the brand's online presence across various platforms.


  • Key projects: Digit Insurance's Virat Kohli campaign, TVS Radeon Bike launch digital campaign, Digit's InsuRace Boardgame, Gantter project management software launch campaign

Education

MBA - Marketing

University Of Wollongong
Dubai, United Arab Emirates
04.2021 - 03.2023

Bachelor of Commerce - Marketing

Symbiosis College Of Arts And Commerce
Pune, Maharashtra, India
08.2014 - 03.2017

Skills

Digital Marketing: Google Analytics, SE Ranking, MailChimp

CRM: HubSpot, OnePage CRM

Social Media and Listening: Brand 24, Simplify360, Sprout Social, Buffer

Project Management: Trello, Asana, Gantter, Monday.com, Slack

Video Production and Editing: iMovies, Adobe Premiere Pro

Design: Canva, Adobe Photoshop

Timeline

Assistant Marketing Manager

FalconCo
01.2024 - Current

MBA - Marketing

University Of Wollongong
04.2021 - 03.2023

Marketing Specialist

Al Tamimi Investments
03.2021 - Current

Senior Account Executive

Stirred Creative Advertising
09.2018 - 12.2020

Bachelor of Commerce - Marketing

Symbiosis College Of Arts And Commerce
08.2014 - 03.2017

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Shawn MathewMarketing Specialist