Soraya Abdulaziz

I specialize in brand building for some of the region’s biggest live events.

My role combines creative storytelling with a data-driven approach to maximize audience engagement, optimize content performance, and enhance brand impact.

Formula 1 Etihad Airways Abu Dhabi Grand Prix @ Yas Marina Circuit

NBA Abu Dhabi Games

UFC (Abu Dhabi Showdown Week)
Coldplay Abu Dhabi
Yasalam After-Race Concerts

WSX Champsionship
Etihad Park & Etihad Arena (Oversaw events like Wireless, Ed Sheeran, Amr Diab, Take That and more)
Saadiyat Nights (2023 - 2024) (Mariah Carey, Andrea Bocelli, John Legend, Alicia Keys, and more)
Ethara Corporate accounts and communication

• Created and implemented impactful strategies to increase company brand awareness and engagement.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Boosted brand awareness by developing and implementing targeted content strategies across various social media platforms.
• Evaluated program effectiveness through data analysis and reporting, informing future strategy development.

Miral (Saadiyat Island, Miral corporate)

Flash Entertainment

Dubai Financial Market

Department of Culture and Tourism (Manarat Al Saadiyat & Berklee Abu Dhabi)

Abu Dhabi Film Comission

Etihad Arena

• Managed cross-functional teams, delivering high-quality projects on time and within budget constraints.
• Streamlined account management processes for increased efficiency and client satisfaction.
• Identified new business opportunities through market research and analysis, contributing to company growth.
• Cultivated strong relationships with key stakeholders, facilitating collaboration across departments for successful project execution.
• Balanced multiple accounts simultaneously, prioritizing tasks effectively while maintaining exceptional service levels for all clients.

Yas Island,

Ferrari World Abu Dhabi

Warner Bros. Abu Dhabi

Yas Waterworld Abu Dhabi

CLYMB Abu Dhabi

Qasr Al Watan

• Increased customer engagement through social media.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Devised creative promotional campaigns aligning with overall marketing objectives boosting sales during peak seasons.

Saadiyat Beach Club

Mamsha Al Saadiyat

Yas Plaza Hotels

• Developed data-driven marketing strategies to maximize ROI on advertising spend.
• Optimized website performance by conducting thorough SEO audits and implementing necessary changes.
• Led creative development for email campaigns that resulted in higher open rates and clickthroughs.
• Increased customer engagement with the creation and distribution of compelling content through various online channels.

International Renewable Energy Agency (IRENA)

BASF

Aabar Properties

Aghtia

Al Ain Water

Royal Group

• Managed art direction for print and digital materials, ensuring consistency across all platforms.
• Developed visually compelling campaigns for clients, resulting in increased brand recognition and engagement.
• Presented concept pitches to clients, securing approval for multiple high-profile campaigns.