Steve Parkinson

• Full Overall P&L Responsibility across 80+ stores and 8 markets in MENA region
• Responsible for all Business Units including- Buying & Merchandising, Supply Chain, Operations, Online, Marketing and Real Estate/Business Development
• Franchise Retail including Mainline stores, concessions, E-commerce & Marketplaces
• Led brands to the 3 best years (15yr history) sales and profit in 21-23. ~30% organic sales growth, 60% profit. Turned declining business into a top brand.
• Launched Online sales channels- 8 countries (with app) +6 marketplaces- 25% SOB
• Grew to ~30% Local market Product Development to shape offer MENA consumer
• Negotiated new Franchise agreement with significant financial benefits through improved commerical terms.
• Digital Transformation- Led pilot brand in complete new Merchandising/Supply Chain and Reporting systems
• Significantly improved inventory turn, GMROI and cash conversion through new trading processes, supply chain optimization and price management
• Implemented multiple key local talent/ambassador full funnel marketing campaigns
• Stabilized and invested in team reducing staff turnover by ~40% with almost zero resignations in mid-senior level
• Led multiple company level projects including- Behavioral best practice, Role offshoring, Commercial reporting for Operations, Staff Social media platform.

Previous Role

• Business Director (Topshop/man, Miss Selfridge, DP, Evans, Burtons & Wallis)

• Full Overall P&L Responsibility for Business Operation, Strategic Planning and General Trading across 24 countries and ~500 stores. Corporate, Franchise, Wholesale International Omni channel functions
• Led Business Development and International Expansion/Leasing
• As Franchisor- Launched Franchise Channel, full responsibility of all aspects including Partner sourcing, Legal and Commercial terms, Feasibility and Expansion
• Led Turnover circa $800m with CAGR 29% 2015-2017. Avg LFL 14%. International 2 fold growth in 3 years
• Developed and delivered tailor made commercial optimization training programme for Operation and Visual management
• Led overall team of ~11,000 employees

• Full Overall P&L Responsibility for all elements of multiple brand leadership and operation
• Included Financial, Buying, Legal, Property Expansion, Merchandising, Supply Chain, Trading, Operations, VM and Marketing
• Full accountability for Corporate Relations with all Franchisors- 12+ US and UK master brands and over 60 concessions
• Introduced over 15 new concession brands and acquisition/integration of 2 new master franchise brands
• Restructured Business to profit including Debenhams first profit in 6 years

• Full Overall P&L Responsibility for Brands across ~160 stores-11 Countries

Previous Role

• Senior Operations Manager (Mothercare, ELC, BHS, Peacocks)
• Full Retail Operational responsibility for ~200 Stores-11 Countries

• Responsible for MENA, Russia and Poland Operations & Partnerships ~170 stores
• Full Business Development, Store Design and planning responsibility

Previous Role

• Store Communications Manager 230 Stores-Head Office- London

Progressed from Weekend associate