Summary
Overview
Work History
Education
Skills
Accomplishments
Profile Language
Timeline
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Elie Sarkis

Elie Sarkis

Dubai

Summary

Managing Partner & CMO | Lead Trainer & Digital Marketing Consultant at Intoact International — recognized among the Top 10 Influential Business Leaders in the Middle East.
Verified Master Trainer & Inbound Marketing Certified, with 13+ years of experience in Digital Marketing, Communications, and Business Growth.

I specialize in helping businesses and professionals grow in the digital space through practical, results-driven training programs and consulting. My focus: crafting and executing strategies that generate awareness, engagement, leads, and measurable ROI.

I havepartnered with brands across retail, automotive, luxury, healthcare, tech, banking, real estate, education, and non-profit, including Mercedes-Benz, Samsung, Mashreq Bank, Dior, Doctors without Borders, Roche, Rolex, and Nikon.

At Intoact, we’ve been recognized as one of the Top 30 Innovative Companies to Watch (CIO Views) and among the Top 10 Companies in the Middle East (EliteX). Our programs are trusted by professionals and companies looking for hands-on, real-world strategies, not just theory.

Beyond consulting, I’m a Digital Marketing Trainer at the University of Dubai and an Instructor at GBSB Global Business School in Spain. I’ve delivered seminars and workshops across the MENA region and Europe, and regularly share insights on TV, radio, and at industry events about the latest digital trends.

Overview

16
16
years of professional experience

Work History

Digital Marketing Lead Trainer

University of Dubai
04.2021 - Current
  • Lead executive education programs at the University of Dubaiʼs Center for Executive Education, delivering high-impact training for senior professionals and corporate teams.
  • Designed the Professional Diploma in Digital Marketing online program, ensuring alignment with industry needs and practical application.
  • Deliver executive courses covering social media marketing, SEO, SEM, performance marketing, content strategy, e-commerce growth, and AI in marketing.
  • Train and mentor executives to design and execute real-world digital campaigns that drive measurable business outcomes.
  • Skills: Presentation Skills, Curriculum Development, Teaching, University Teaching, Training Delivery, Corporate Training, Training, Classroom Management, Classroom Assessment, Classroom Training, Classroom Delivery

Social Media & Digital Marketing Lecturer

GBSB Global Business School
12.2020 - Current
  • Teach and develop social media and digital marketing courses for undergraduate, postgraduate, and executive education students across global campuses.
  • Developed the Social Media Marketing course for both online and on-campus delivery, now taught across all GBSB campuses.
  • Cover SEO, SEM, social media advertising, content strategy, analytics, influencer marketing, and digital transformation.
  • Incorporate case studies, campaign simulations, and industry tools to bridge academic theory with professional practice.
  • Skills: Presentation Skills, Curriculum Development, Training, Teaching, University Teaching, Curriculum, Curriculum Innovation, Curriculum Assessment, Public Speaking

Digital Marketing Trainer & Consultant

Intoact International
05.2016 - Current
  • Design and deliver corporate, academic, and executive-level digital marketing programs while providing strategic consultancy to major brands.
  • 770+ programs delivered to over 3,000 professionals globally.
  • Designed the Digital Marketing Strategy & Performance Marketing syllabus covering SEO, SEM, paid media, e-commerce, AI, and content strategy.
  • Trained corporate teams at Dubai World Trade Center, Mercedes-Benz, Dior, Roche, Rolex, Nikon, Mashreq Bank, Saudi National Bank, Dubai Municipality, Perfetti Van Melle, and more.
  • Provided consultancy to FxGrow, Geldex Invest, University of Dubai, and startups across multiple sectors.
  • Skills: Training Delivery, Presentation Skills, Presentations, Public Speaking, Curriculum Development, Curriculum Assessment, Student Engagement, Classroom Management, Educational Technology, Classroom Instruction, University Teaching, Teaching

Managing Partner & Chief Marketing Officer (CMO)

Intoact International
05.2016 - Current
  • Lead internal and client marketing strategy, performance campaigns, consultancy, and SEO projects across the GCC, MENA, and international markets.
  • Drive business growth through strategic planning, team leadership, and results-driven marketing initiatives.
  • Direct performance marketing strategies for internal growth and client projects, ensuring ROI-driven outcomes across Meta, Google Ads, LinkedIn, TikTok, and programmatic channels.
  • Implement advanced SEO beyond keyword targeting, focusing on traffic, lead, and sales growth.
  • Managed over USD 1M in ad spend, driving double-digit lead growth for clients and 35% YoY revenue growth for Samsungʼs e-commerce launch.
  • Scaled Intoact into a regional leader recognized among the Top 10 Companies in the Middle East by EliteX.
  • Skills: Strategic Communications, Leadership, Growth Strategies, Stakeholder Management, Strategic Marketing Consultancy, Corporate Training, capability building, Search Engine Optimization (SEO), Client Strategy, Customer Relationship Management (CRM)

Digital Marketing Instructor

American University of Science and Technology
10.2019 - 09.2021
  • Designed and delivered undergraduate-level courses in Digital Marketing, focusing on practical application, strategy, and emerging technologies.
  • Developed and taught a progressive digital marketing curriculum aligned with academic goals and industry trends.
  • Delivered high-quality instruction using interactive and applied teaching methods, both in-person and online.
  • Created performance-based assessments tied to course learning outcomes and digital competencies.
  • Supported student success through timely feedback, mentoring, and differentiated instruction.
  • Encouraged critical thinking, problem-solving, and the effective use of digital tools in campaign planning and execution.
  • Skills: Presentation Skills, Curriculum Development, Presentations, Teaching, University Teaching, Classroom Management, Classroom Instruction, Classroom Assessment

Digital Marketing Instructor

Holy Family University - USF Batroun
09.2019 - 08.2020
  • Taught core Digital Marketing courses to undergraduate students, integrating foundational knowledge with practical industry tools.
  • Planned and facilitated sessions on digital marketing strategy, social media marketing, social media ads, SEO, SEM, and content strategy, and more.
  • Used real-world examples and live campaign case studies to engage students.
  • Helped learners connect marketing theory with current digital platform best practices.
  • Developed assessments and projects aligned with course objectives and student learning needs.
  • Skills: Presentation Skills, Curriculum Development, Classroom Management, Classroom Instruction, Classroom Assessment, Teaching, University Teaching, Presentations, Curriculum Assessment

Digital Marketing Consultant

AC Holding
09.2018 - 08.2019
  • Worked with executive leadership and marketing departments across the groupʼs companies to elevate digital performance, drive growth, and support internal teams with strategic direction and technical guidance.
  • Advised on the group-wide digital transformation roadmap, aligning marketing objectives with business growth goals.
  • Reviewed, optimized, and supported the implementation of SEO strategies, focusing on increasing organic traffic, leads, and qualified sessions for key brand websites.
  • Provided strategic direction and performance insights across Meta Ads, Google Ads, and YouTube campaigns, focused on improving ROAS, lead generation, and online visibility.
  • Supported internal teams with hands-on consultancy in content creation, funnel optimization, and campaign planning across retail and B2B units.
  • Audited existing campaigns and marketing assets, delivering actionable feedback to improve targeting, audience segmentation, and creative effectiveness.
  • Collaborated with IT and creative teams to ensure landing pages and tracking systems (including GA4 and Meta Pixel) were correctly implemented and monitored.
  • Delivered workshops and internal capacity-building sessions on digital marketing best practices, performance analysis, and campaign reporting.
  • Skills: Search Engine Optimization (SEO), Google Analytics, Digital Marketing, Social Media, Online Advertising, Content Marketing, Marketing, Marketing Campaign Plans, Marketing Campaigns, Marketing Strategy, Online Marketing, Remarketing, Advertising, Advertising Campaigns, Online Campaign Management, Brand Strategy, Campaign Strategies, Campaign Strategy Development, Content Strategy, Digital Strategy, Growth Strategies, Strategic Marketing Consultancy, Strategic Planning

Acting Digital Marketing Consultant

HiCart.com
09.2016 - 08.2018
  • Led digital marketing activities for Lebanonʼs first online marketplace before and after launch.
  • Developed SEO, SEM, and social media launch campaigns to position HiCart in the market.
  • Implemented remarketing campaigns that increased repeat visitor conversions.
  • Managed content marketing to support ongoing promotions and seasonal sales.
  • Skills: Presentation Skills, Strategic Communications, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing, Digital Strategy, Facebook Ads, Google Ads, Facebook Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Display Advertising, Content Marketing, Content Strategy, Email Marketing, Marketing Campaigns, Marketing Strategy, Marketing Campaign Plans, Remarketing, Online Marketing, Strategic Marketing Consultancy, Marketing, Social Media Marketing, Mobile Marketing

Digital Marketing Lead

AC Holding
09.2014 - 05.2016
  • Led the digital marketing efforts across multiple brands within the AC Holding Group, including Samsung Lebanon, Aria, Chetraco, Inspired Technology, and PROSeed.
  • Managed and optimized the groupʼs online platforms, websites, and digital assets.
  • Developed and executed SEO strategies, social media content calendars, email campaigns, and online advertising.
  • Skills: Strategic Communications, Digital Strategy, Advertising, Advertising Campaigns, Display Advertising, Google Ads, Online Advertising, Online Marketing, Content Marketing, Digital Marketing, Brand Strategy, Email Marketing, Campaign Strategies, Campaign Strategy Development, Campaigns, Marketing Campaign Plans, Marketing Campaigns, Online Campaign Management, Google Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SEO

TV Presenter

Local Channels
11.2013 - 04.2016
  • Created and hosted three original TV programs focused on human behavior, personal development, and communication.
  • Responsible for program concept development, scripting, hosting, and guest coordination.
  • Explored sensitive topics in modern life, including relationships, health, marriage, emotional trauma, finances, and personal identity.
  • A deep-dive show analyzing relationship dynamics, emotional control, personal growth, and communication, featuring expert guests.
  • Interview format with female celebrities and entrepreneurs discussing the role of men in their personal and professional lives.
  • This experience strengthened my public speaking, storytelling, and live communication skills, all of which continue to support my current work in training, marketing, and education.
  • Skills: TV Presenting, Show Hosting

Digital Marketing Strategist

10.2012 - 04.2016
  • Provided digital strategy, social media management, and advertising services to SMEs and entrepreneurs.
  • Planned and executed Facebook, Instagram, LinkedIn, and Google Ads campaigns.
  • Improved organic rankings and content engagement for multiple clients.
  • Created targeted email campaigns that boosted engagement and conversions.
  • Skills: Presentation Skills, Digital Strategy, Advertising, Digital Marketing, Marketing Strategy, Google Ads, Facebook, Facebook Ads, Facebook Ads Manager, Advertising Campaigns, Campaign Strategies, Marketing Campaign Plans, Marketing Campaigns, Online Campaign Management, Online Marketing, Content Marketing, Content Strategy, Google Analytics, Social Media Analytics, Social Media Marketing

Data Support Specialist

Alfa Telecommunications
12.2009 - 08.2014
  • Delivered technical support and training for broadband and data services.
  • Managed escalated broadband service cases, achieving high customer satisfaction scores.
  • Delivered onboarding and technical training for new customer support hires.
  • Supported initiatives to streamline customer service workflows.
  • Skills: Presentation Skills, Customer Service, Telecommunications, Customer Experience, Client Strategy

Education

Ph.D. - Innovation Management

GBSB Global Business School
Spain
10-2024

Master of Arts - International Commercial Negotiations

Lebanese University
Beirut, Lebanon
06-2015

Bachelor of Science - Information & Communication Technologies

Arab Open University
Beirut, Lebanon
03-2013

Skills

  • Training Delivery
  • Presentation Skills
  • Presentations
  • Public Speaking
  • Curriculum Development
  • Curriculum Assessment
  • Student Engagement
  • Classroom Management
  • Educational Technology
  • Classroom Instruction
  • University Teaching
  • Teaching
  • Strategic Communications
  • Leadership
  • Growth Strategies
  • Stakeholder Management
  • Strategic Marketing Consultancy
  • Corporate Training
  • Capability building
  • Search Engine Optimization (SEO)
  • Client Strategy
  • Customer Relationship Management (CRM)
  • Campaign Strategy Development
  • Advertising Campaigns
  • Marketing Campaigns
  • Campaign Strategies
  • Online Campaign Management
  • Campaigns
  • Marketing Campaign Plans
  • Strategic Planning
  • Social Media Analytics
  • Social Media Analysis
  • Social Media Marketing
  • Online Advertising
  • Advertising
  • Higher Education Marketing
  • Google Analytics
  • Digital Marketing
  • Classroom Assessment
  • Classroom Training
  • Classroom Delivery
  • Curriculum Innovation
  • Curriculum
  • Content Marketing
  • Marketing
  • Marketing Strategy
  • Online Marketing
  • Remarketing
  • Brand Strategy
  • Content Strategy
  • Digital Strategy
  • Email Marketing
  • Search Engine Marketing (SEM)
  • SEO
  • Facebook Ads
  • Facebook Ads Manager
  • Customer Service
  • Telecommunications
  • Customer Experience
  • Digital marketing strategy
  • Social media management
  • SEO optimization
  • Curriculum development
  • Corporate training
  • Presentation skills
  • Public speaking
  • Search engine optimization
  • Google adwords
  • Digital marketing
  • Marketing strategies
  • Campaign management
  • Marketing programs
  • Delivering presentations
  • Social media marketing
  • E-commerce strategy
  • Web analytics
  • Growth hacking
  • Content creation
  • MailChimp
  • Data analytics
  • Brand strategy
  • Email marketing campaigns

Accomplishments

  • Top 5 Most Inspiring Leaders in Middle East to Follow in 2025 by The Excellence Review

https://theexcellencereview.com/elie-sarkis-empowering-the-future-of-digital-marketing/

  • Top 10 Business Leaders in the Middle East 2024 by CIO Views

https://cioviews.com/pioneering-digital-marketing-education-in-the-middle-east-the-journey-of-elie-sarkis/

Profile Language

English

Timeline

Digital Marketing Lead Trainer

University of Dubai
04.2021 - Current

Social Media & Digital Marketing Lecturer

GBSB Global Business School
12.2020 - Current

Digital Marketing Instructor

American University of Science and Technology
10.2019 - 09.2021

Digital Marketing Instructor

Holy Family University - USF Batroun
09.2019 - 08.2020

Digital Marketing Consultant

AC Holding
09.2018 - 08.2019

Acting Digital Marketing Consultant

HiCart.com
09.2016 - 08.2018

Digital Marketing Trainer & Consultant

Intoact International
05.2016 - Current

Managing Partner & Chief Marketing Officer (CMO)

Intoact International
05.2016 - Current

Digital Marketing Lead

AC Holding
09.2014 - 05.2016

TV Presenter

Local Channels
11.2013 - 04.2016

Digital Marketing Strategist

10.2012 - 04.2016

Data Support Specialist

Alfa Telecommunications
12.2009 - 08.2014

Ph.D. - Innovation Management

GBSB Global Business School

Master of Arts - International Commercial Negotiations

Lebanese University

Bachelor of Science - Information & Communication Technologies

Arab Open University

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