Gaurav Sharma

Achievements -

• Revenue Growth : Overachieved the Revenue Target and achieving 32% YoY growth.
• Funnel Optimization: Worked cross-functionally to optimize content, landing pages, and PLP/PDPs, resulting in a 25% increase in session duration and a 15% decrease in bounce rates.
• Customer Engagement Enhancement: Enhanced customer engagement by driving a 30% increase in organic traffic and achieving top 3 rankings for top categories/products, resulting in improved online visibility and sales performance.
• Website Navigation and Checkout Improvement: Enhanced website navigation and checkout processes, leading to a 15% reduction in cart abandonment rates and a 33% increase in conversion rates, thereby improving online sales performance.
• Marketplace Initiatives: Expanded product listings on Amazon and Noon, generating an additional 12 million AED in revenue within the first year of launch.

Roles & Responsibilities -

• Catalogue & Content: Responsible for managing the E-Commerce Team of 8 members for Catalogue, Content, Merchandising, and Campaign Management for 4 Territories in 2 Languages.
• Customer Lifecycle: Leading improvement initiatives across end-to-end customer lifecycle – Consumer insights, Product development, Customer cohorts, and Funnel Improvement.
• Campaign Management: Developed and Managed online campaign calendars and performance with the Retail Marketing team.
• Inventory & Website Listing: Managed the online product catalog, including product listings, pricing, and inventory levels, achieving 100% online product availability vs Store/Warehouse.
• Content Cycle: Implemented best practices for new listings, content, shoots, and videos, adapting dynamically to business shifts increasing customer engagement.
• A/B Testing & Website Analysis: Conducted user journey analysis and A/B Testing to boost conversion rates by 33%. This led to improved customer experience and higher sales revenue.
• Studio Operations: Designed agile processes to support overall business objectives, efficiently managing peaks and following the FIFO model during regular operations.
• Tech Product Development: Contributed to the development of an in-house CMS and continuously enhanced it to align with process and business requirements, leveraging agile methodology to reduce costs and boost productivity.
• Data Analysis & Insights: Leveraged data analytics tools to generate actionable insights, enabling data-driven decision-making across all business functions and uncovering opportunities for continuous improvement and growth.
• Team Development & Training: Implemented training programs and skill development initiatives to empower team members, foster a culture of innovation and collaboration, and drive individual and collective success within the organization.
• Customer Satisfaction & Loyalty: Pioneered customer-centric strategies to enhance overall satisfaction, loyalty, and lifetime value, fostering long-term relationships with customers and driving repeat business through personalized experiences and exceptional service.

Achievements-

• Increased Conversion Rate: Improved the product catalog's conversion rate by 20% through the implementation of enhanced product descriptions and optimized images.
• Reduced Error Rate: Reduced catalog listing errors by 30% through rigorous data accuracy checks and process improvements.
• Merchandising: Implemented website merchandising strategies resulting in a 20% increase in conversion rates and a 15% rise in average order value, leading to a significant boost in online revenue.
• Website Restructure: Led the overall new brand launch for Homecentre from an E-commerce migration POV. Ensured 100% compliance to new brand guidelines and website structure
• Enhanced SEO: Boosted organic search traffic by 25% by developing and implementing SEO-friendly product titles and descriptions.
• Successful Campaign Support: Played a crucial role in the success of multiple marketing campaigns, contributing to a 15% increase in sales during promotional periods.
• Integration of PIM System: Successfully led the integration of a new In-house developed Product Information Management (PIM) system, resulting in a 40% improvement in catalog management efficiency.
• Supplier Collaboration: Strengthened relationships with key suppliers, leading to a 80% increase in the timely availability of product data and images.
• Support for Major Launches: Contributed to the successful launch of 5 major Territory Launches for Homecentre, Homebox and Babyshop, ensuring all product data was accurately migrated and optimized.

Roles & Responsibilities -

• Catalog Organization: Created and managed product categories and subcategories, ensuring 50,000+ products were correctly categorized for optimal navigation and searchability for 8 Territories and 2 Languages. Brands - Homecentre, Homebox, Babyshop, Centrepoint, Max, etc.
• Product Information Management: Maintained accurate and comprehensive product descriptions, specifications, attributes, and media. Updated pricing, availability, and promotional information regularly.
• Content Management: Developed SEO-friendly product titles and descriptions. Collaborated with content creators to enhance product listings with high-quality content.
• Quality Assurance: Conducted regular audits of product data to ensure accuracy and completeness. Implemented checks to prevent and correct errors in product listings.
• Image Quality Control: Ensured all product images met quality standards and worked with graphic designers to optimize image quality and consistency.
• Supplier Coordination: Worked closely with buyers, suppliers and vendors to obtain accurate product data. Managed the flow of product information from suppliers to the website.
• Marketing and Sales Collaboration: Liaised with marketing and sales teams to support promotional campaigns. Provided data and insights for marketing strategies and initiatives.
• IT and Development Coordination: Collaborated with Technoloy Teams to integrate new tools and technologies for catalog management. Worked on improving user experience and functionality of the product catalog.
• Data Analysis and Reporting & A/B Testing: Analyzed catalog performance metrics such as product views, conversions, and returns. Generated regular reports on catalog performance and provided actionable insights.
• Continuous Improvement: Implemented innovative strategies to enhance catalog efficiency and effectiveness. Stayed updated with industry trends and best practices.