MIRSAL SAIDU
Dubai
Summary
A results-driven Digital Marketing Expert with 7 years of experience, including 3 years in Dubai, specializing in performance marketing, lead generation, and content discovery across healthcare, education, and multiple niches. Proven expertise in developing and executing data-driven, standalone strategies that align with business goals, utilizing SEO, Google Ads, social media marketing, and email marketing to optimize campaigns for maximum ROI. Adept at managing full-cycle performance marketing campaigns, from keyword optimization and audience targeting to analytics and reporting, leveraging tools such as Google Analytics, SEMrush, and HubSpot to drive measurable growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Burjeel Hospital Dubai, Shrajah & Abu Dhabi
10.2023 - Current
- Lead Generation & SEO: Spearheaded lead generation initiatives, optimizing search engine rankings to drive organic traffic.
- Social Media Marketing & Google Ads: Managed and executed comprehensive social media marketing strategies and Google Ads campaigns to increase brand visibility and engagement.
- Website Maintenance: Ensured seamless website functionality, implementing updates and enhancements to improve user experience and performance.
- Implemented new strategies to improve click-through rates and conversion.
- Traffic Growth Strategies: Developed and directed strategies to boost website traffic, leveraging SEO, content distribution, email marketing, SMS campaigns, and trackbacks.
- Solution-Based Execution Plans: Devised and implemented action plans to achieve business objectives, utilizing insights from Google Analytics and internal data.
- SMS Marketing: Designed and executed targeted email and SMS campaigns to reach and engage key customer segments.
- Advertising Campaigns: Planned and launched web, SEO, database marketing, and social media advertising campaigns to maximize reach and ROI.
Digital Marketing Specialist
Learners University College (Dubai)
03.2022 - 09.2023
- Lead Generation: Implemented targeted lead generation strategies to attract and convert potential students.
- SEO: Optimized website content and structure for search engines, improving organic search rankings and visibility.
- Social Media Marketing: Developed and managed social media campaigns to engage and grow the university’s online community.
- Google Ads: Executed Google Ads campaigns to drive traffic and increase enrollment inquiries.
- Website Development: Developed and updated the university website, ensuring a user-friendly experience and current information.
- Overall Management: Oversaw all digital marketing activities, ensuring alignment with overall marketing strategy and business goals.
Digital Marketing Specialist (Team Lead)
Hair Life
01.2019 - 01.2022
- Lead Generation: Developed and implemented lead generation strategies to attract and retain clients for hair care services and products.
- SEO: Conducted on-page and off-page SEO to enhance website visibility and search engine rankings.
- Social Media Marketing: Managed and executed social media campaigns to engage with the audience and promote brand awareness.
- Google Ads: Created and optimized Google Ads campaigns to drive traffic and increase conversions.
- Website Development: Oversaw website updates and enhancements, ensuring an optimal user experience and current content.
- Team Leadership: Led a team of digital marketing professionals, coordinating efforts to align with overall business goals.
SEO Analyst (Team Lead)
Techwyse IT Solutions
01.2018 - 01.2019
- Task Management: Ensured timely and accurate completion of SEO-related tasks.
- Competitor Analysis: Conducted thorough competitor analysis to identify opportunities and threats.
- Keyword Research: Performed in-depth keyword research to optimize website content and improve search engine rankings.
- Meta Tag Creation: Developed and implemented effective meta tags to enhance website visibility and SEO performance.
- Keyword Tracing and Analysis: Monitored and analyzed keyword performance to refine SEO strategies and achieve better results.
SEO Analyst
Pinkerala
01.2017 - 01.2018
- Social Media Management: Oversaw all social media accounts, creating creative and innovative designs to promote brand-focused messages.
- On-Page and Off-Page SEO: Executed comprehensive on-page and off-page SEO strategies to improve search engine rankings and website visibility.
Education
Bachelor Of Technology In Computer Science -
MG UNIVERSITY
01.2016
Senior Higher Secondary -
Govt. Higher Secondary School
01.2012
High School Diploma -
St Joseph High School
Kerala, India06.2010
Skills
- SEO
- Google Ads
- Social Media Marketing
- Lead Generation
- Strategy Planning
- Email Marketing
- Web Development (PHP, CMS, Wordpress, HTML, CSS, JS)
- Google Analytics
- WordPress Management
- CRM Management
Certification
- Google Analytics Certification
- IBM Certification
Personal Information
- Title: SENIOR DIGITAL MARKETER
- Date of Birth: 10/18/92
- Gender: MALE
- Nationality: INDIAN
Languages
English
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Tamil
Intermediate (B1)
Timeline
Digital Marketing Specialist
Burjeel Hospital Dubai, Shrajah & Abu Dhabi
10.2023 - Current
Digital Marketing Specialist
Learners University College (Dubai)
03.2022 - 09.2023
Digital Marketing Specialist (Team Lead)
Hair Life
01.2019 - 01.2022
SEO Analyst (Team Lead)
Techwyse IT Solutions
01.2018 - 01.2019
SEO Analyst
Pinkerala
01.2017 - 01.2018
- Google Analytics Certification
- IBM Certification
Bachelor Of Technology In Computer Science -
MG UNIVERSITY
Senior Higher Secondary -
Govt. Higher Secondary School
High School Diploma -
St Joseph High School
Similar Profiles
VIPIN RAJEEVVIPIN RAJEEV
OR CO-ORDINATOR at Burjeel Holdings (Burjeel Hospital Abu Dhabi & Burjeel Medical City)OR CO-ORDINATOR at Burjeel Holdings (Burjeel Hospital Abu Dhabi & Burjeel Medical City)
Ahmad Muhammad AbdrabohAhmad Muhammad Abdraboh
Registered Nurse ICU at Burjeel hospital-Abu DhabiRegistered Nurse ICU at Burjeel hospital-Abu Dhabi
Syed Farhan KazmiSyed Farhan Kazmi
Accountant (IP-Billing Executive) at Burjeel Hospital - Abu DhabiAccountant (IP-Billing Executive) at Burjeel Hospital - Abu Dhabi