Uzair Hamid

In 2019, I embarked on a journey to create a space where CRM professionals could connect, share insights, and grow together. Recognizing the potential to extend our reach and impact, I transformed this vibrant WhatsApp group into a full-fledged digital platform, accessible at https://crmdxb.community/.

In addition to managing the community, I contribute to the CRM conversation through a LinkedIn newsletter under the same name. I consult to various companies providing CRM Recruitment and Advisory services (CRM Retention, Loyalty, Engagement, Martech).

• Drove Growth Marketing efforts across jurisdictions (GCC, Turkey, Global), products (Brokerage, Exchange, Swaps), and customer type (B2C - Retail, VIP, B2B - Institutional Clients and OTC).
• Responsible for optimization of Full Funnel customer lifecycle (Acquisition, Activation, Engagement, Retention and Advocacy).
• Designed lifecycle marketing strategies to maximize lifetime value of clients via customer segmentation, personalization, automated user journeys, and customer interviews.
• Owned lifecycle marketing KPIs (with focus on driving conversions via at every step i.e. Session to Signup, Signup to KYC, KYC to Trade, Trade to Repeat Trade.
• Delivered efficient acquisition and referral campaigns resulting in lower CPS, CPKYC, and CPTrade.

• Responsible for 3 domains within eCRM i.e. Promotional communications, Loyalty (Aura), and Data.
• Created Single Customer View / Omni Channel Data for Brands like H&M, Boots, Mothercare (Offline + Online)
• Team member of Loyalty Squad (Aura, formerly known as Alshaya Privileges Club) representing Ecomm brands.
• Go-to resource for customer data governance, analysis and integration in marketing team.
• Developed CRM strategies for H&M, Bath and Body Works, Mothercare, West Elm, American Eagle, Foot Locker, Pottery Barn, Pottery Barn Kids, Victoria Secret, Muji, & Boots. Countries included UAE, KSA, KWT, EGY, QAT, BAH, and JOR.

During my stay at Aramex, I helped the top management in preparing a Maturity Model to reflect on the Commercial Transformation elements; how and when they can be realized. I was actively involved in Vendor selection (CRM), shortlisting Implementation Partner & reviewing 3rd parties/app marketplace. For this purpose, I have also arranged numerous workshops in Dubai (UAE) and Amman (Jordan) for project scoping, going through demos, requirement gatherings, signing-off processes / operating, and discussing pricing / proposals. Focus areas included (but not restricted to) Marketing Tech Stack (B2B / B2C); B2B Sales Processes; B2B Customer Success; Data Strategy & Governance

• Responsible for CRM operational KPIs (Bookings, revenue, 1st purchasers, 2nd purchasers, retention cohorts)
• Planning, development and deployment of customer journeys and funnel campaigns.
• Managing 2 brands i.e. tajawal and Almosafer across POS – KSA, UAE, Egypt, Kuwait, & Bahrain.
  

• Responsible for CRM handover from Rocket Internet (Central) to Pakistan
• Responsible for development, maintenance and optimization of promotional, automated and transactional communications (Email, PN, SMS, WP).
• Operational accountability of multiple countries (Pakistan, Bangladesh, Myanmar, Sri Lanka and Nepal).

• Responsible for database management and database marketing.
• Data stewardship has been priority followed by attribution analysis, marketing intelligence, market researches and sales support.

• Deployed Lead Funnel Management system.
• Developed working sales forecasting model that connected traffic with targets and headcount.