Xobbe Mushinge
Fujairah
Summary
Xobbe Mushinge is a results-driven marketing professional with a Master of Science in Marketing Management from the University of Lusaka and a Bachelor of Arts in Communication and International Studies from Monash University. She brings a wealth of experience in crafting and disseminating impactful messages across diverse platforms.
Xobbe has garnered multiple certifications in branding, marketing, and career development from LinkedIn. Currently serving as a Marketing Specialist at Fujairah International Airport, Xobbe excels in coordinating and executing dynamic marketing campaigns, events, and promotions, effectively reaching global audiences. Her strategic management of the airport's social media presence has significantly enhanced engagement, traffic, and brand recognition.
Prior to this role, she served as a Communications Specialist at EDC, contributing to a USAID-funded project aimed at improving literacy and education outcomes in Zambia. Beyond her professional endeavors, Xobbe is an entrepreneurial force, having founded Trendjetter, a business strategy and consulting firm, and initiated Let's Talk Business, an online webinar series featuring expert insights. She also shares her expertise as a contributing writer for the Entrepreneurship section of the Zambia South Africa (ZASA) magazine, empowering aspiring and established business owners.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
Fujairah International Airport
12.2023 - Current
- Developed and executed targeted marketing strategies to enhance the airport's brand visibility and passenger experience
- Managed cross-channel marketing campaigns aligning with strategic objectives, driving consumer engagement
- Analyzed market trends and passenger data to inform decision-making and optimize campaign performance
- Collaborated with internal departments and external partners to create cohesive marketing materials
- Monitored and reported on the effectiveness of marketing initiatives, adjusting strategies to achieve KPIs.
Founder
Trendjetter
12.2022 - Current
- Developed high-quality business strategies and plans aligning with short-term and long-term objectives
- Oversaw all operations to ensure desired results consistent with the overall strategy and mission
- Made investing decisions to advance business and increase profitability
- Ensured adherence to legal guidelines and in-house policies to maintain legality and ethics
- Managed creative agencies and retainer partners
- Sourced talent to ensure specialist skill retention across teams
- Oversaw social media planning and execution
- Identified new revenue opportunities and strategized implementation plans
- Communicated company marketing goals and improved outreach efforts
- Ensured compliance with marketing regulations and standards
- Promoted strong leadership and company values
- Efficiently managed annual marketing budgets.
Communications Specialist
EDC (Education Development Center)
02.2020 - 01.2023
- Coordinated project public relations activities including drafting press releases and tracking press coverage
- Developed tools to reach key audiences and incorporated feedback from stakeholders
- Supported the development of project success stories and communicated key messages through various platforms
- Documented project activities and successes through photography
- Conducted trainings to build capacity for effective communication
- Liaised with communication points of contact to ensure timely clearance of materials.
Senior Marketing Manager
Unicaf University
06.2018 - 02.2020
- Built brand awareness and generated leads through internal and external marketing campaigns
- Enhanced profitability and drove productivity and growth
- Leveraged industry trends to improve customer relationship building
- Developed creative sales tools and maintained marketing materials
- Coordinated strategies to boost long-term profitability
- Assessed marketing campaign performance and directed projects from planning to implementation.
Business Relations Executive
ACCA
02.2015 - 05.2018
- Collaborated with back-office team members to facilitate seamless business execution.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
Education
Master of Science (MSc) - Marketing/Marketing Management
University of Lusaka
06.2022
Bachelor of Arts (BA) - Communication and Media Studies, International Studies
Monash University
01.2012
Foundation degree - Communications and Media Studies
Australian Institute of Business and Technology
01.2009
Skills
- Social Media Management
- Digital Marketing
- Customer research
- Analytics and SEO
- CRM Management
- Sales expertise
- Business Development
- Communications management
- Campaign Development
- Google Analytics
- Campaign Management
- Media Relations
Timeline
Marketing Specialist
Fujairah International Airport
12.2023 - Current
Founder
Trendjetter
12.2022 - Current
Communications Specialist
EDC (Education Development Center)
02.2020 - 01.2023
Senior Marketing Manager
Unicaf University
06.2018 - 02.2020
Business Relations Executive
ACCA
02.2015 - 05.2018
Master of Science (MSc) - Marketing/Marketing Management
University of Lusaka
Bachelor of Arts (BA) - Communication and Media Studies, International Studies
Monash University
Foundation degree - Communications and Media Studies
Australian Institute of Business and Technology
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